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Perpetual Traffic Podcast – Best Episode for Digital Marketers

Hello, and welcome to the Shergroupie Podcast. Today, Claire Sandbrook, CEO of Shergroup is going to talk about how to grow your perpetual traffic using your business photos.

As a business owner Claire is often asked how to create consistent content for a website, a blog, and just generally to keep things moving forward in this era of social media. According to Claire, the key is to use the business resources that are available to create content. Every business is trying to grow its community and get more customers. One of the best and simplest ways is to use photos to help you build sustainable content. Photos are one of the cheapest and most inexpensive ways for you to promote your business. And you’re probably sitting on tens, hundreds, if not thousands of photos.

And even if you don’t have that many photos, then it’s time to pick up your phone, with a good camera on it and start taking pictures. Because people are inquisitive to know what it is that you do. And certainly, as you serve more content up about what you do and how good you are, how skilled, how professional, people really can, provided they’re the right audience, they will join your community and they will be your biggest supporters actually. Just be creative about how you click a picture, that’s what we’ve been doing for this month, which is photo month in Shergroup.

We’ve been looking at our archive and picking out some of our favourite milestone pictures, really, and putting them into black and white, and just having some fun. Just sharing those photos, which we’ve never shared before.

Marketing and Customer service

We use photographs to tell our story. So that’s a bit about Shergroup. Now, what about your story? What can you photograph in your business? The products you make, the supply, how you supply them, the services that you supply, your team, out and about, delivering, in their workplace, happy, and working for the customer, which I’m sure so many of you, that’s your reason for giving great customer service, and happy customers, if they’re prepared to be photographed.

In a sea of imagery from real photos to stock photos to user-generated photos, you’ve got to make your brand stand out, you know that. So how can you do that? You can use stock photos particularly and can make them your own. We use iStock photo, which we’ve used for, over 10 years. And just recently, we’ve started using Canva really seriously. And these tools are cheap. But you’ve just got to watch the cost of the tools that you set up because they all start to stack up, as little costs, little overheads to the business.

And then when you’ve got your images, and you’ve got great photos place them on your website, create a Facebook page, create an Instagram page, create a Twitter page, a LinkedIn page, a Pinterest page, definitely, and YouTube. Now, you won’t use photos on YouTube, you need a video for YouTube. But you can bunch your photos up into some kind of slide deck and create a YouTube content from moving pictures.

So, you just post the same content on all these channels. You don’t try and do different content for different channels. You will try and do different content for different audiences, but your same content you can create on every channel because every channel has a different set of audiences.

Listen to Podcast

Now, if all that seems a bit too much, then reach out to us at Shergroup, because we have our own agency now to help business owners grow their businesses. We’ve done a lot over the years of helping creditors to get money from businesses. But actually, what we really want is thriving businesses, and we want to encourage that. So this is the other end of the spectrum for us in terms of our business solutions. So, we hope that gives you some food for thought in this podcast.

Thanks for listening.

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Last updated | 19 July 2023

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