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Every business big or small works to build up a loyal customer base. Acquiring new customers is the key to scaling your business for the long term. In reality, repeat consumers can either leave or fall on hard times, resulting in reduced discretionary spending.
You must ensure that your company is always relevant and attractive to new customers and clients. The rush of new customers allows you to maintain good customer service while also keeping your business and products innovative. New employees keep you on your toes and bring in new revenue streams for the company.
If your revenue is slowing or stagnating, it’s time to come up with some new and inventive ways to sell your business to new customers. But, before we go too specific about how you can do that, it’s worth pausing and doing the following:
Consumers nowadays are still looking for good offers and good value. Offer introductory discounts or deals such as buy 2-get-1-half-price or gift wrapping for the first three purchases to get customers into your business. These kinds of deals can bring in new clients who were thinking about doing business with you but needed a little push to change their buying habits. Then, keep track of what they buy and which offers they use so you may better target them with future marketing messages that will keep them loyal.
Once you’ve gained a customer’s loyalty, put it to use by asking for referrals. Current customers are a great source of new customers. But you can’t sit back and wait for them to bring colleagues, friends, and family to your company. Instead, take charge and develop a systematic technique to aggressively soliciting referrals from your delighted consumers. Incorporate referral-generating initiatives within your sales process. Send follow-up emails to ensure clients are satisfied with their purchases, and then send another email asking for referrals. If the sale price justifies it, consider adding incentives.
Return to your list of lapsed clients and market to past consumers who haven’t done business with you in a while. Make a regular plan for this (say, every three months) and choose consumers you haven’t seen in six months. Reach out to them via email, direct mail, text, or phone with a “We miss you” message, offering a deal or promotion in exchange for their return.
Meeting new people and telling them who you are and what you do is the best approach to boost brand awareness. Join your local chamber of commerce, trade associations, and networking groups. Attend Meetup gatherings. Going to PTA meetings might be a wonderful networking opportunity if you own a local business. Approach networking with the mindset of “How can I help you?” rather than “What’s in it for me?”
Consumers and B2B purchasers locate new firms primarily through online searches. That implies your website must do the heavy lifting for clients to find you. Examine your search engine marketing and SEO tactics and techniques, including making sure your site is mobile-friendly.
Even the style of your website matters. Too many graphics might slow down your site’s load speed, which is a turnoff for customers. If you lack in-house experience, employ a website design firm and/or SEO professional to assist you.
Partnering with businesses who have a similar consumer base but aren’t directly competitive, and then brainstorming how to promote to one another’s customers to create new business, is a smart method to attract new customers without spending a fortune. Working with a company that sells maternity apparel, for example, would be a terrific relationship if you sell baby things.
By showcasing your industry expertise, you can generate interest and even create buzz, which can help you attract new customers as well as get more business from your existing client base. Volunteering to speak on industry panels, giving a webinar or workshop, speaking at industry events or to groups your target customers belong to or holding educational sessions are just a few ways you can make a good impression with potential new customers and clients. This technique works particularly well for B2B business owners.
Consumers, especially in the B2B and B2C industries, typically use internet ratings and review sites before doing business with an unfamiliar company. So keep an eye on such sites and respond to any complaints. Make the most of positive feedback by including a link to it on your website. Display signage at your store, workplace, restaurant, or other establishment asking consumers to share their thoughts. Social proof is extremely powerful, and prospective clients are more willing to try your business if they witness others praising it.
According to surveys, the majority of people prefer to support small, independent enterprises. Participate in charitable activities and organisations to raise your profile in your neighbourhood. Sponsor a neighbourhood fun run, arrange a holiday “gifts for kids” drive, or provide equipment to a local Little League team. All of this enhances your profile, which helps in the acquisition of new consumers.
This concept is similar to referrals, but it involves client involvement. Offer “bring a friend” promotions to encourage your loyal clients to refer their friends and colleagues to your company. To attract more customers, a restaurant, for example, could offer a “buy one entrée, get one free” promotion.
Getting more customers is probably your top priority, whether you’re a new business or have been in operation for a while. If you’re having problems coming up with innovative ideas to raise revenue and attract more clients, talk to the experts at Shergroup. We can help you by creating exciting lead generation campaigns that will increase your reach and attract new customers to your business. If you are keen to know how can we help you book a call with one of our friendly business solutions advisors.
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Last updated | 19 July 2023
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