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Why a Business Needs to Be on Social Media

Many brands see social media marketing as a supplement to their existing traditional marketing tactics. Consider that there are currently over 4.62 billion active social media users worldwide.

If you’re not including social media into your digital marketing strategy, you’re passing up a quick, cheap, and effective opportunity to reach nearly half of the world’s population.

A strong social media presence is no longer an option for brands; it is a need. Marketing through social media channels has risen considerably in recent years.

Social media marketing has the ability to reach a vast number of people.

According to one study, over 12 million consumers look through social media more than twice every day.

This data is significant because it indicates that a large number of potential customers are seeing social media postings, photographs, and videos at some point during the day.

Are you considering social media marketing as the best option for your company?

Convenience Offered by Social Media Marketing

Incorporating social media into your company’s marketing plan is about easing your buyers’ journey rather than selling your items and promoting your organisation.

People can use the Internet to remain anonymous and perform comprehensive research without having to speak with a salesperson or enter a store. In fact, 89 percent of shoppers start their shopping process with a search engine.

Trust becomes an important aspect in consumer purchasing decisions. They will not use a company’s services or purchase its products if they do not trust it. One of the worst things that might happen during their search is when they come across nasty or unfavourable evaluations about a firm. The second worst thing is to discover that there is no web presence at all. The third worst thing is a poorly designed website with little or no social presence.

One of the most important steps toward earning trust in our web-based world is to use social media and have a strong online presence. Every day, whether you choose to engage or not, real-time dialogues on social networking platforms define your market and brand.

These in-the-moment talks can be captured, monitored, and measured. As a result, they can convert into highly relevant dialogues and engagement opportunities with potential buyers and current customers, leading to higher sales and customer satisfaction.



Do you still have doubts about whether it will work for your company? Without a doubt, the answer is YES.

Here are a few ideas for increasing your social media presence and brand awareness:

  1. Boosts Brand Awareness

Social media is consistently changing the way we communicate and engage with people, and especially with brands. According to Pew Research Center, 72 percent of adult internet users use Facebook, 28 percent use Instagram, 25 percent use LinkedIn, and 31 percent use Pinterest. You cannot afford to disregard these figures.

Having a social media presence allows you to reach all of these people. It can assist you in connecting with new audiences, increasing your chances of being noticed by potential clients. When compared to any physical marketing strategy, a single post can significantly increase company exposure.

  1. Choose the Right Platform

Before you start advertising or interacting online, you must first choose the best platform for spreading your products/services. To accomplish this, you must first define your target market. After you’ve defined your target market, the following step is to determine where it’s most active. For example, if your target demographic is young adults and your product is handcrafted soaps, Instagram or Facebook may be the greatest options.

  1. Create valuable content

You may now start connecting with your target audience by providing great content now that you’ve discovered a way to connect with them. Your content should be brief, interesting, and creative. It is critical to stand out and establish your own niche online, and your content will aid in the development of your brand identity. Don’t be hesitant to try new things in order to show off your best qualities. Having said that, make certain that the quality of your content is consistent. This will enhance both your engagement and retention rates with your audience. Create images and videos to help you increase social shares and thus raise brand awareness.

  1. Connect with your audience

The best thing about social media is that it allows you to communicate with your target audience (with analytics, you can focus in on the ideal demographic for your product or service) and directly appeal to them. It also allows you to hear them. Respond to your audience’s comments, repost them, acknowledge them, and ask them questions in this space to truly engage and communicate with them.

  1. Track your efforts

To improve your social media presence, you must monitor the performance of your content. Businesses can use tracking tools on all social media platforms. Aside from those, you can use third-party tools such as Google Analytics and Unbox Social to determine where you should focus your efforts. These systems assist you in improving your content and directing your efforts to the most effective online areas.


When you actively work to develop your social media presence, you raise brand awareness and boost overall business growth.

  1. Social Media Promotion Increases Inbound Traffic

When you change your blog or website, it may take some time for Google to recognise it. This implies that very few people will be aware that you have published fresh content, and the only true audience you will have for your blog or website will be people who are actively searching for it.

People who are already interested in your brand can quickly access your material by promoting it on social media networks. By posting your material at key times of the day, you will receive many more shares on your links and reach a much larger audience, which will increase the traffic to your website.

By having a social media presence for your company, you can reach a larger, untapped audience and diversify your consumer base. This is important for building authority for your brand in the niche.

Increasing your traffic is also crucial if you wish to rank on the first search pages. Remember that search engines consider the amount of traffic your pages receive before declaring them relevant.

The aim is to generate good content and publish it on significant social media networks at precise times in order to attract the most high-quality traffic possible.

  1. You Get To Know Your Audience Better

The most crucial part of any business is its consumers and audience. Knowing them allows you to better plan your promotions or items.

Create a social media presence for your company to better communicate with your consumers and target audience. You can then start answering questions like:

  • What products are they using/buying?
  • The kind of content do they like to read?
  • Kind of posts do they like to share?
  • Which websites do they visit?
  • Which influencers are they fond of?

You will develop an insight of who they are as a result of your encounters with them. Understanding your audience better will allow you to interact with them more readily and build long-lasting relationships that will eventually help your business thrive. You may then develop the type of content that will resonate the most with them and generate the most traffic. This will ultimately increase conversion rates and product strategy.

  1. An Active Social Media Presence Helps Build Valuable Relationships With Customers

After getting to know your audience, the following stage is to connect with them.

Why is it significant? Because your audience does not want to only read about your products or services and listen to your marketing presentations. They want to talk to you.


At least once a month, 30% of millennials interact with a brand on a social media platform. So you can see how essential it is to engage with your audience in order to connect with them, rather than simply using social media to market your products.

Social media has made it quite simple for you to communicate with your audience one on one. Take advantage of the opportunity to:

  • Ask your audience questions.
  • Respond to the comments on your posts.
  • Entertain your audience with relevant content.
  • Form bonds with your audience over shared interests.
  • Repost/Retweet your audience whenever you can.
  • Take part in trending conversations.
  • Build connections with industry leaders and influencers.

By doing these things, you will not only be advertising your brand, but also establishing a sense of community around it. And people enjoy being a part of communities.

These interactions will raise brand awareness, resulting in new leads. Your followers will become committed consumers and, in time, brand promoters.

  1. A Good Social Media Presence Management Helps Improve Customer Service

It is tough to get new customers, but it is quite simple to keep old ones. As a result, strong customer service is something that every business requires in order to thrive.

While social media allows you to engage with your consumers more easily, it also allows your customers to reach you directly without having to make laborious customer-service phone calls. As a result, prompt customer service is no longer optional; it is required. Your customers want you to resolve issues and address their concerns as soon as possible.

Not responding quickly on social media networks may cost you a consumer. According to studies, customers reward brands that respond fast to client requests and complaints on social media. After having a favourable encounter with a brand on social media, 72 percent of users are likely to suggest it to others.

Now that you understand the significance of social media presence in customer service, consider the following factors when striving for customer satisfaction:

  • Monitor conversations about your brand by tracking your brand mentions.
  • Hold regular question & answer sessions for clearing doubts about products and services.
  • Have a good social media presence management team ready to respond to complaints and queries immediately.
  • Give each user individual attention and provide them with personalised solutions.
  • Actively ask your customers for feedback to improve your brand image.
  1. Social Media Presence Helps Your Brand Stay Relevant

In today’s fast-paced digital world, you never know what trend may go viral and become the next big thing. And when it does, there’s no telling how long it’ll be in the spotlight.

Having a social media presence means providing your content the chance to get featured in the news or have an influencer tweet about your brand. Having an idea of popular subjects is what permits your work to become viral.

Keep an eye out for hot conversations in which you can participate. Memes or pop-culture phenomena that are ideally aligned with your business can be deliberately leveraged to attract a larger audience.

You can join the bandwagon and tell stories when everyone else is doing so. This will increase traffic, news coverage, and visibility.

Because trends fade rapidly, it is important to participate in them while they are still happening. That implies you must be active and always tracking new trends and current events to which you may respond.

  1. You Cannot Ignore The Social Media Presence Of Your Competitors

If you haven’t already noticed, your rival has a social media presence, most likely across multiple channels. Social media marketing activities are actively pursued by 83 percent of marketers. This implies that your competitors are constantly leveraging the potential of social media marketing. What exactly are you doing?

The best thing about social media is that it provides free information. With a little study, you can track practically anything, from how your postings perform to how your competitors establish their social media presence.

You may learn a lot by examining how well-known brands manage their social media presence. Keep an eye on their social media marketing activity and how effectively their initiatives are performing. If they are successful, it suggests they are doing something right, and you should take some notes.

Here are a few questions you need to ask yourself:

  • How often do they post?
  • What kind of content do they post?
  • How do their followers respond to their posts?
  • Can you take inspiration from your competition?
  • How many people are having conversations about your competitor on social media?
  • Who is comparing your brand to your competitor on social media?

Once you’ve answered these questions, you can start working on improving your own social media presence and marketing methods. You can even prevent mistakes made by your competitors. For example, if your competition isn’t posting frequently or connecting with their audience enough, you might take the time to establish a superior social media strategy.

  1. Social Media Presence For Business Means Leveraging Targeted Advertising

When it comes to the value of social media presence, one element cannot be overlooked: social media advertising. Having a significant social media following is insufficient. Your ultimate goal is to increase sales, which requires a smart approach to advertising your products or services on social media.

The issue is, social media platforms allow you to develop highly targeted ads that you can tailor to the demands of your audience. For example, Facebook Ads allow you to target your clients based on their age, gender, education level, geography, and even user behaviour. As a result, Facebook Ads are used by the vast majority of digital marketers, 84 percent to be exact.

Here are more reasons to invest in social media advertising:

  1. Lower ad costs

Investing in social media advertising is not only convenient, but also significantly less expensive. When compared to the resources needed to carry out a more traditional media, print, or outdoor advertising campaign, the costs of a social media campaign are far lower.

You are also given the opportunity to expand at your own speed before deciding to turn a post into a sponsored advertisement. Consider Instagram’s promoted posts, which allow you to transform previously shared posts into promoted advertising.

  1. Real-time performance analysis

It is considerably easier to analyse your results when you run a social media ad. This provides you with all of the information you need to determine whether or not your campaign is producing the desired outcomes. Most social media sites and third-party tools let you track and analyse your campaign in real time.

It is critical to see how well your ad is functioning in order to optimise your marketing.

  1. Targeted audience

Traditional advertising does not allow you to target your customers as effectively as social media advertising. It’s more like taking a shot in the dark and praying it hits your intended audience.

Social media marketing, on the other hand, provide assurance that your money is going to the correct location and reaching the appropriate people, resulting in higher conversion rates.


To summarise, having a social media presence for every business is a requirement in this day and age.

It provides you with much-needed exposure and significantly increases brand awareness. We have assisted you in outlining the first few critical stages toward developing a social media presence.

You must locate your target audience on the chosen social media platform, develop useful material that your target audience is likely to engage in, interact with your audience, and ultimately, track your efforts to determine whether or not they are effective.

Social networking can also assist you enhance inbound traffic by driving people to your website or blog. When you share a link on social media, you get traffic not only from your followers, but also from those you might not have reached otherwise. Increasing traffic is also important for the SEO of your blog or website.

You may learn a lot more about your audience by analysing their demographics and behaviour on social media. This will allow you to create better campaigns in the future. Having an active social media presence also allows you to build long-lasting, meaningful relationships with your audience.

Having a decent social media presence management is essential when it comes to client service. Improving customer service by listening to your consumers on social media and responding to their concerns and inquiries helps you boost your brand image.

You may keep tabs on your competition and their current campaign strategies by using social media.

Finally, social media advertising can convert valuable leads into purchases because it is less expensive and more efficient than traditional advertising when it comes to targeting customers and analysing results.

If you want fast track your growth on the social network contact Shergroup. We offer specialised social media packages to help you reach your potential customers and win their loyalty.

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Last updated | 19 July 2023

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