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It’s time to capitalise on the momentum you’ve created by identifying a market for your product or service. Now, you need to connect with the people who are interested in your product or service. Applying what you know across channels and using a mix of strategies that evolve as you learn can help you find and grow your audience.
Regardless of your niche, enlarging your marketing footprint into multiple tactics and channels offers a substantial potential payback. The theory is very simple, the more people you reach online, the better your chances are to engage them and grow your business as a result. But this is only possible if you develop a substantial social following for your company and give the target users the content that they want.
Building your online presence is essential for small businesses whether you’re a one room startup or an established company. There are so many ways to go about growing your audience online to help you achieve your goals, try these fresh approaches to expand your audience.
People usually look for three things when they visit a company’s website or social media channels. If you can satisfy any of these three things with your product or service, then you’re sure to find your audience. So long as you provide value to your audience it will continue to grow. The three value-based propositions you need to offer your audience are- you need to teach them, solve their problems, or entertain them. Every time people connect with your brand, they look for something new, maybe they want to learn something new, discover new or better means of achieving their goals, and be entertained. Make sure that whatever you’re doing is beneficial to others. If you’re writing, instead of trying to sell something in every sentence, try to provide insight.
You can’t capture the attention of your audience if you’re not saying anything for people to listen to. Writing has the power to engage with and give people an in-depth idea of who you are and what you believe. It often strikes a chord with people and gives people a reason to keep coming back to your page. And the people who’ve found a connection with your page or who like what you’re saying will make them stay to listen more. If done correctly, writing can also help you improve your search engine ranking. It’s much easier to get your writing on the first page of Google and other search engines thanks to the numerous blogging platforms that make this job easier.
You don’t always have to create content, instead, you curate. Another way you can provide value to your audience is by sharing others work that you like. It’s a growing modern-day content marketing practice and you should make most of it. This will also help you stay on top of industry trends, and you would know what people are interested in. If you come across anything interesting share it with your audience and tell them where you found it.
When you introduce them to something they might not have discovered on their own, they appreciate it. As you continue to do this for more people, they will become more interested in hearing what you have to say, and your audience will expand.
If you want to build a loyal audience, the perfect way to go about it is to help them in solving their problems or giving them away to solve their problems. You don’t have to be an engineer to build something people need, but it surely helps. You can compile a list of your favourite tools for others to enjoy, create a quick software tool to complete a tedious task that people frequently encounter, or write a quick e-book explaining something and distribute it for free.
The key to growing your audience is Sharing. You might be doing ten different things but if you don’t share it with the world your audience will not grow much. Share your work on your social media profiles, promote it through a newsletter, ask others to share it, ask your employees to like it or share it, to help you out, and do whatever you can to get it in front of more eyes.
Suppose you want to grow your audience following, planning, and strategizing come first. The other factor to consider is engagement, which must be sparked and maintained across all your online channels.
The bottom line, if you don’t opt for the tips above, your audience growth is almost impossible. Work hard to stand out! Constantly share valuable content, develop a community that interacts with your brand voice, monitor your progress, and before you know it, you’ll have an audience that is limitless and unique.
Seek professional help if you’re struggling. Shergroup’s content management and social media management teams can take care of your problem. Our experts will dive deep and discover all possible ways to build your online presence so strong and attractive that audiences would love to interact with you and prefer your brand over your competitors. Call us on 0845 890 9200 or chat with us on www.shergroup.com for more assistance.
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Last updated | 19 July 2023
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