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Why Videos Should be a Part of Your Digital Marketing Strategy?

Video marketing is all over the place, it’s blindly obvious that the world is head over heels in love with videos. It’s easy to see why video is so popular these days- it’s an easy-to-digest format that provides our eyes with a break from the plethora of written information available online. This could explain why the globe watches a billion hours of social video on YouTube every day.

Almost any time of business can benefit from the production of videos these days to introduce its brand philosophy, products, and services. Consumers are 64-85% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing.

Here are 10 reasons why you should use video in your social media.

1. Grab Attention

Video is an excellent way to captivate your audience. It is exceedingly easy to absorb, unlike long-winded text. We’re all guilty of skimming through our social media feeds on autopilot, and only the most interesting stuff gets our attention. Video helps you to be succinct and pique the interest of your audience in the first few seconds. Your ability to condense information into easily digestible snippets of content that are lengthy enough to hold viewers’ interest but short enough to leave them wanting more is key to your social media success. Before users have an opportunity to scroll away, you should include clear signs of the video’s purpose at the start.

2. Search Optimisation

Your videos, like the rest of your material, should be optimised for search engines. Because social media channels are rapidly becoming search engines, you must make your material relevant. After all, you already have compelling material. But how do you know if you’ll be at the top of the “trending” and “popular” lists? Create compelling titles and descriptions for your video, and supplement them with relevant hashtags, so they will show up in searches. Twitter provides detailed information for each hashtag, including crucial demographics, giving you a solid foundation on which to plan your search engine optimization. Make sure to use tags to improve your search results on YouTube and Facebook.

3. Drive Conversions

You should always have a goal for your video, regardless of which social media platform you’re using to share it. Whether you’re increasing traffic to your site, purchasing a product, or sharing your video, this usually entails user action. Your virtual handshake with your viewers is your call to action. They’ve shown interest if they’ve watched a video all the way through. You must next instruct them to perform the appropriate action; something as basic as “for more information, go here” may suffice. It’s one thing to create engaging content, but it’s even more important to sweat your assets and increase conversions.

4. Unique Messaging

When you post a video on social media, it’s comparable to having a conversation in that you can only talk about one thing at a time. Otherwise, your viewers will lose interest rapidly. Your video should be creating a tale that leaves viewers wanting more, all while keeping your call to action in mind. If you’re adding something to the video that doesn’t directly contribute to the call to action, you might want to remove it. Many of your massive video assets can be repurposed to focus on specific topics. The item can last for months if done correctly, and you’ll have interesting content for the foreseeable future.

5. Make the Most of Trending Topics

It’s important to provide your audience with relevant content. Video provides your brand with a voice and helps you to react fast to take advantage of breaking news, customer behaviour, and other viral material. To become a part of the social discourse, some of the best brands use real-time strategies. Many popular hashtags (such as #WednesdayWisdom) reoccur weekly and appeal to a wide spectrum of consumer demographics. As a company, you want to develop campaigns that get people to talk and tying your video to current events is a great way to achieve that.

6. Share Breaking News

According to a Hootsuite study, nearly half of American citizens use at least one social media channel to communicate with businesses. As a result, using social media to announce and communicate your most important news via video is a terrific idea. Using video to clarify topics and provide intriguing insights into your business on social media can help you convey things that might otherwise be difficult to communicate. The benefit of shattering your content is that you may maintain momentum when delivering your news, resulting in a greater impact.

7. Brand Exposure

Logos are important because they serve as a link between a firm and its customers, and their use in films is no exception. After all, you want to make sure your brand gets the most exposure possible. Watermarking your videos with your logo is essential for ensuring rapid brand identification, adding associative meaning to social media efforts, and gradually building corporate identity and trust.

8. Increase Brand Exposure

Imagine how much a video is worth if a picture is worth 1000 words. Being topical is one thing, but if the quality of your film isn’t up to par, it’s worthless. Poor audio and video quality tarnishes your message’s trustworthiness and can quickly create bad brand connections. However, by removing background noise and low-resolution images, you can dramatically increase user interaction. Because there’s so much noise out there, you must accommodate viewers’ short attention spans by offering them fewer reasons to leave.

9. Personify Your Business

Videos are a terrific way to show your followers the people and processes behind the scenes of your company, adding to the transparency of your brand. If you can humanise what you do, it’s a terrific depiction of the firm; after all, people conduct business with people. Behind-the-scenes movies show how you work and familiarise prospects with the individuals that work for you, indicating why they should want to work with you. People who engage with you will begin to tune out if your content is not diverse, human, or interesting enough if you continue to post only business-related stuff.

10. Track Engagement

It’s critical to track the progress of your video to see what works and, more crucially, what doesn’t. Whether your videos are part of a paid campaign or are organically posted, their success should help you with future video marketing efforts. Analytic elements are included in most social media platforms. While views and shares are strong indicators of your video’s popularity, be sure to keep an eye on click-throughs and whether or not your desired call to action is working.

Types of Videos to Use

There are many different sorts of videos available for digital marketers to use, but here are a few that we have found to be the most effective in our clients’ digital marketing strategy |

Facebook Live Video | This style of film gives viewers an uncut, raw glimpse at the content a company wishes to promote. Facebook Live also allows viewers to interact with the video in real-time by commenting and reacting to it. Our Facebook Live Series, The Hot Dish in Digital, just debuted. Check out those vids if you haven’t already!

Interview-Style Video | Customers get an inside glimpse into the core of your organisation through short interviews with the proper workers while retaining a professional demeanour.

Informative Video with Animation | This is the most typical sort of video we create at Top Floor, and it includes vital company facts as well as stunning photographs or short video clips, as well as interesting graphics and transitions.


Video isn’t just entertaining; it’s also one of the most effective ways to get close to your audience and show them what you and your company or clients are up to. The goal is to think beyond profit and product, and to tell them about your philosophy, or to provide information on an interesting event, or to provide them with useful knowledge. They are more likely to stick around if they are aware of your positive practices. If you don’t already have video as part of your content strategy, then perhaps you should think about experimenting with a couple of projects.

At Shergroup, we have experience creating eye-catching videos for both our digital marketing initiatives as well as our clients’ needs. We encourage you to take a look at our social media channels and view some of our work and get in touch with us if you like what you see. We look forward to working with you to get video in your digital marketing strategy.

Here’s the link to our YouTube channel –

, if you like our work, get in touch with us today.

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Last updated | 19 July 2023

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