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Are you keen to find out how many visitors your website is getting? There are a number of ways to track your website visitors but the best one is Google Analytics. Not only this tool is free it offers countless options to track your website visitors.
Knowing how to check website traffic for any site will help you track your competitors and learn from their marketing strategies. When you track your competitor’s traffic you can see exactly the traffic sources, the number of visitors for the website, the bounce rate, the keywords driving the most traffic, top-performing pages, and measure how people find your website.
The number of people who visit a website at any given time is referred to as website traffic. This traffic is measured in sessions. A session is when a user views one or more pages in a specific amount of time, and some visitors may return to your website multiple times before purchasing a product or inquiring about a service.
We’ll show you how to use Google Analytics to track website traffic in this article. Let’s get started.
These are the best free tools for checking website traffic for any website.
One of the most comprehensive tools for marketing solutions for online businesses. SEMRush offers a robust set of tools for everything from backlink analysis and content planning to SEO audits and ranking tracking. One such tool is their Traffic Analytics solution, which can be used to analyse the traffic of competitors’ websites.
You can access both paid and free versions of SEMRush. Using the free version, the software you can view up to 10 traffic overview reports a day. The overview tab will provide important metrics for the website you are analyzing including:
This has a built-in feature called Bulk Traffic Analysis that enables you to check the analytics for up to 200 websites, at once. This feature enables you to compile data for multiple websites into a single report that can be exported to a .csv file. You can gain even more insights from additional traffic reports including:
Alexa is a solution designed for SEO and competitive analysis. It helps businesses understand their target audience better and plan their marketing strategies.
It has a site checker that is free for anyone to use without signing up. This is a great tool to help you with insights into the performance of any website.
Here are some of the useful reports you can view:
Sitechecker is a non-complicated SEO solution tool that helps businesses improve their search performance. The prominent features of this tool are the Site Monitoring, Rank Tracker, and Backlink Tracker tools which are all part of its paid pricing plans.
It provides several free tools including a Traffic checker that analyses the website traffic of any domain you provide. To check the traffic for your site you need to visit the Traffic Checker and type the name of the website you want to analyze. You will find enough useful insights in the results to gauge the site’s performance and better understand its strategy.
Some of the helpful traffic reports include:
This is referred to as an intelligent traffic solution built to provide users with a detailed analysis of any website’s visitors. Unlike the other tools on the list that focus on SEO and marketing tools, Similar Web focuses on website traffic analysis.
When you analyse using Similar Web, you’ll get insights broken into the following sections:
Serpstat is a collection of SEO tools that evolved from a simple keyword research tool to now offer users a more comprehensive set of features for analysing their website’s performance. The features included are backlink analysis, rank tracking, site auditing, and traffic checking for other websites. The tool is available in both free and paid versions.
The results page will provide a wealth of information, including:
The results provided by the free version are only a sample of the available data. The free version also does not allow for searching and filtering of the results.
SERanking is an all-inclusive SEO solution that allows users to research keywords, track rankings, and check the website traffic of sites around the world. When you perform a search for a website, you’d get an overview of the site’s organic and paid traffic per month as well as the total number of keywords the site is ranking for.
Line graphs showing the trend of total traffic and ranking keywords and how they are progressing over time can be found further down the results page. It also runs you through the top-ranking keywords, top-performing pages, and a breakdown of its main organic and paid competitors.
The amount of data you can view in the free version is limited, just like the other solutions on this list.
Ubersuggest is a comprehensive SEO solution package designed to help users to perform keyword research, plan their content marketing, and check competitor website traffic. The platform comes in both free and paid versions.
The results page will provide a quick overview of the website’s traffic, including the total number of organic keywords for which the site ranks and total monthly organic traffic. You will also find a list of top-ranking keywords and SEO pages. Other detailed views of the site’s traffic and keyword ranking data are accessible with a paid plan.
Agencies and individuals who are looking to manage multiple projects in a single solution can use WebCEO. It offers a suite of SEO tools that are different from the other tools on this list. It does not allow you to search for another web site’s traffic data directly. Instead, users create a project with their website and then analyse the traffic of related sites using the Competitor Metrics tool.
The platform uses Alexa data to provide traffic statistics for your closest competitors’ websites. This allows you to see the traffic to these websites over time, as well as their average ranking position and shared keywords. The service does not have a free version, and you must sign up for a plan to use it.
Estimating the traffic of a website can help you in analysing several things such as best performing posts, top ranking keywords to money-making posts.
We hope you can find a suitable tool from the above website traffic checker list to analyse the metrics for your website. But we’d suggest that you don’t rely on just one tool, spend time trying out different sites, then you can check the result for yourself.
If you still have your doubts, contact Shergroup. Our SEO experts have a strong foundation when it comes to working on these tools. They can easily find and draw classified information from your competitor’s site and share it with you. Once you’re happy with that our team can work on your site and optimize it as required to be at par and better than your competitors.
Shergroup’s marketing specialists can design a thorough digital marketing strategy for your business so that it reaps the desired results for you. Contact us via our website www.shergroup.com.
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Last updated | 19 July 2023
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