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Your Guide to Strategic Content Development

We’ve heard the saying a zillion times that “Content is the King” and rightly so because without effective and innovative content in place you won’t be able to convince your prospective clients to trust you. More importantly, living up to that trust you’ve built and promised as an agency you would need to present your offerings to the searchers in form of informative content.


What is Content Development?

Content development is the art of processing content through creating, researching, editing, manipulating and producing meaningful content for digital audiences. Today having quality content on your web portals will encourage a relationship with your readers.


What Makes Content Development Vital?

Content marketing development comes across the “Why” question frequently. Why is it important to create content, who are you trying to help and how will you help them better than others? Content is developed to serve a specific set of purposes. The different purposes might include driving traffic to the website, enhancing brand visibility, conversions, lead generation, or simply for information dissemination. The content developed can be used for multiple mediums like print, website, social media, television, radio, magazines, etc. So before you begin you need to be aware of the purpose of your content and have an idea of where the focus should lie and what exactly are you looking to achieve with it.


Here’s a Peek at Quality Content Development Process-


1. Collect Information-

Before you begin producing content, you need to compile relevant information on-

• Demographics

• Competitors

• Overall site performance

• Objectives

• Other necessary client information

Collecting information on these topics will give you an edge to make data-driven decisions about what topics you want to cover.


2. Conduct an Analysis

Once you have the information in hand, split it down into actionable information. You need to look at your competitor’s performance and analyze the organised traffic driven by the pages, the backlink profile, and the quality of those pages. Your analysis could determine if you can outrank your competition.


3. Strategize

It’s imperative to work out an effective strategy before you begin to write and build an editorial calendar. Your calendar will help you progress with your content development layout and adjust as necessary.


4. Produce Content

Step into your reader’s shoes and produce the most kickass piece of content from your reader’s perspective. Keep in mind, the surfing habits of readers, the topics they look for and what they would want to gain in response to that search query. Consider the information that ranks well on Google and produce long-form content that provides more information to consumers. But bother for search engines later focus on making the content an enjoyable read for your readers.


Shergroup specializes in creating unique, professional and purposeful content for corporate operating in various industry sectors that meet their business goals and learning contexts. Get in touch with our Business Marketing Advisors for more information on the content requirements you may have.

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Last updated | 19 July 2023

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