How do I drive more traffic to my website? At whatever stage of business, you might be this question never gets old. Whether you’re a blogger, a start-up business, or a multinational corporation, you will be always chasing down new untapped traffic sources and trying out new traffic strategies.
Perhaps you’ve just spent a lot of time and work diligently putting up your business, just to open it and wonder where your sales are coming from. Perhaps you’ve been growing steadily for the past six months but have now reached a plateau. Or perhaps you’ve developed a million-dollar company and are now focusing on your next major goal.
Increasing traffic for your website is an important component of expanding your business, whether you’re seeking to attract your first or 10,000th consumer. A boost in traffic could imply more consumers and sales if your site is appropriately geared for conversions.
If you’ve struggled with driving traffic to your website, you’re not alone. Many businesses struggle to come up with new and innovative ways to increase website traffic. Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it’s hard to look back and see what’s driving traffic to your site and what isn’t. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same boring strategies over and over and not seeing positive results. So how to drive traffic in 2022? What’s working and what’s not? You’ll get answers to the questions and more from this post!
Here are 10 methods that are proven to yield results.
1. Perform Keyword Research
Include relevant keywords in your text at all times. Keywords should be used naturally, not crammed into the content to the point where they distract the reader or detract from the core theme. Keywords should be used throughout the text, including in the meta description, page title, URL, headers, and a few other places.
You can utilise tools like Moz, Ahrefs, and SEMrush to conduct keyword research. These sites display what keywords competitors are using, how frequently people search for keywords, how expensive the term is for pay-per-click ads, related keywords, and much more useful data to help with keyword planning. Hiring an SEO service is also a viable alternative, as they can provide useful insights and conduct audits to uncover issues that are preventing your site from being seen in search engines.
2. Create Memorable Content
It’s not enough to simply submit the material; you also need to develop content that is memorable and stands out. In reality, one of the most effective strategies to increase website traffic is to provide relevant and memorable content.
People turn to Google for specific, complete, and correct answers to their questions, and your material should be there to supply them. Websites with blog content have 434 per cent more pages indexed by search engines than those without. Furthermore, sites that publish more than 16 articles per month receive roughly 3.5 times the amount of traffic as sites that publish zero to four articles per month.
3. Write Guest Posts
Guest posting on other’s websites is an effective way to generate backlinks, increase referral traffic, and improve your search engine results page (SERP) ranks. You should always thoroughly research websites within your industry to pitch.
To begin, examine a website’s content to ensure it is of good quality, as well as its domain authority and guest blogging restrictions. Also, ask the publication if they’ll promote the post on social media and if they’ll tag you.
4. Keep Active Social Media Pages
The importance of social media in drawing visitors is enormous. Here are some examples of how it can be utilised to boost website traffic |
Post content (blogs, e-books, white papers, infographics, videos, etc.) across your social media platforms
Interact with followers by replying to them, reposting their content and tagging them
Use relevant hashtags
Update the link in your bio to promote new content when it comes out
Change a cover photo to promote new content
Tag influencers who may be interested in the content
Include enticing information from the content to encourage people to click the link to it
Reply to other people looking for answers with links to your content
5. Use Advertising to Increase Website Traffic
Paid search, social networking, and display ads can all be effective ways to drive visitors to your website. Each approach has advantages and disadvantages — for example, users can block display advertising, and the average cost per click for Google Ads on the search network is between $1 and $2 per click — so it’s critical to define budgets and goals before ploughing money into it.
When it comes to pay per click (PPC) ads, for example, it’s crucial to start with just one campaign and a few different ad groups that contain the terms you want to target the most. Once your ads are up and running, monitor how audiences respond to various terms. Perhaps one term generated simply impressions and did not result in increased website traffic, but another generated clicks and transactions.
6. Send Email Newsletters
Using email newsletters to promote content is an efficient technique to boost website traffic. A few email marketing recommended practices are listed below.
Include enticing information from the content in the subject line and the body of the email.
Insert a link or button that subscribers can click to read more of the content.
Make sure emails are mobile-friendly. Links should be easy to see since 46% of all email opens are done on mobile devices.
Employ personalization tactics by including the name of the subscriber.
Make the email visually appealing with the use of well-designed templates.
Conduct A/B testing to see which versions of email receive more opens and clicks.
7. Influencer Outreach
Influencers in the industry are ready to contribute information that their fans will enjoy. There are several ways for businesses to interact with influencers, including |
Tag the influencer in a social media post if your piece references their content or research.
Ask the influencer for an interview/Q&A, then tag or email the influencer when the content is posted. They’ll likely share your content with their audience.
Do a round-up with multiple influencers (i.e. “10 Experts Predict Small Business Trends for 2020”) and tag each of the participants when promoting the post on social media.
Pay influencers to run sponsored posts on their social media pages.
If you’re not sure where to begin, use tools like HypeAuditor and BuzzSumo to locate the proper influencers in your field, or hire a digital marketing agency to perform the work for you.
8. Create a Helpful Industry Tool or Content
Giving potential customers something useful is a terrific approach to increase traffic. For example, at our content marketing agency, we designed a free editorial calendar template that anyone could use. We wanted to provide marketers with a tool to help them create and distribute content more efficiently.
Create a variety of tools and content that will benefit people in your sector, and then make them available for free on their websites. You may maximise your returns and find new leads by publishing gated content/tools (content and tools in exchange for the user’s contact information). Promoting the content/tools on relevant LinkedIn groups or forums where people in the industry connect is another strategy to enhance website traffic.
9. Submit Press Releases to Influential Publications
Companies should not simply post news releases on a press release syndication provider and hope for the best when it comes to marketing themselves or their clients. They must aggressively promote the release and submit it to influential websites and periodicals in their respective fields.
We convey fantastic news about a client to industry blogs and newspapers that their target audience reads when we wish to share it. As a result, we’ll be able to produce dozens of new prospects for the customer while also increasing referral traffic.
10. Exchange Backlinks
There are several prospects for backlink exchanges with so many firms attempting to enhance website traffic. Contact relevant websites and offer your work as a resource to be included in one of their pieces. You can add an extra incentive by offering a mutually advantageous backlink swap, in which you promise to include one of their links in a post of yours.
Summing-up
Driving traffic is a never-ending task, but it’s also one that pays you long after you’ve begun. There are a plethora of ways for potential clients to find your website; all you have to do is choose the one that works best for your company. More traffic to your website means more opportunities to turn those casual shoppers into paying customers. Once you’ve increased your traffic, consider trying out Conversion Rate Optimization as a next step.
By taking these steps, you can expect to see an increase in website traffic over time. While many of these tactics can provide instant gratification, others will take more time and patience. Keep pushing forward by trying a variety of methods and analysing the results. If you need expert’s help to drive the traffic for your online channels talk to Shergroup. Select from our fabulous digital marketing packages and get started on the road to success.
Call our friendly business solutions advisors today to know more.
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