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How Artificial Intelligence Will Change Video Surveillance!

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When you choose Shergroup Security as your integrated security provider, you are choosing a company with heritage and integrity.

The security sector is approaching a critical juncture. We’ve depended on a tried-and-true playbook to govern how we deploy resources, build solutions, and adopt technology for decades. However, artificial intelligence (AI) and machine learning are rapidly changing the security landscape. That means it’s time for us to rework our legacy playbook.

AI and video surveillance

AI-driven video surveillance devices, in particular, are beginning to unleash new functionality and perhaps transform the role video surveillance plays for businesses. We’re seeing unprecedented convergence of hardware and software, from better sensors to higher resolution cameras to more efficient processing units. As a result, everything from intelligent threat detection to individualised client experiences is seeing new potential.

Although we are only at the start of this journey, it is apparent that best practices are evolving. Security professionals are reinventing how they’ll construct their teams, arrange engagements, and define their value in what appears to be real-time. We’re all still developing the playbook as we go, but here are four new, unspoken “rules” for the new world of security – and how AI will help them evolve.

1. Embrace flexible setups

Before recent technological breakthroughs, most security systems merely included motion sensors that sent out alarms when a certain percentage of pixels on a screen changed. As a result, security personnel spent a significant amount of time fine-tuning the camera arrangement to reduce false positives. You could avoid falling leaves or passing headlights setting off alerts in an extremely laborious and time-consuming method. However, it came at the cost of limiting the field of view and exposing particular areas to dangers.

You don’t have to compromise with AI. Smart systems can distinguish between individuals, animals, and objects, and then send out alerts based only on those signs, regardless of video noise such as blowing leaves, spotlights, poor weather, or other circumstances. This capacity allows you to concentrate solely on your security objectives, allowing you to widen your field of view as needed.

As a result of the increased flexibility, new options for adaptation and evolution have arisen. Security in the new era will have to anticipate new threats and hazards. Leading-edge professionals will make use of the additional setup flexibility to try out new ideas and optimise ahead of time.

2. Maximize economies of scale

Legacy security systems didn’t inspire confidence in the accuracy of notifications because of so many false positives. Worse, stray leaves or flashes of light might trigger hundreds of warnings per night, far too many to respond to promptly. Artificial intelligence-powered technologies lower the frequency of false positives, allowing security personnel to staff more efficiently.

Companies can use intelligent video surveillance to employ a small team of remote monitors to keep an eye on many sites. They can also utilise smart platforms to connect with trespassers or troublemakers in real-time and, if necessary, contact law enforcement or emergency responders.

3. Look for behaviour patterns, not faces

The General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have sparked widespread concern about privacy in the sector. In the domain of video, the majority of AI-related privacy discussions have been on identity-revealing technology like face recognition. Critics contend that, regardless of identification, AI systems could introduce unjust race or gender biases.

However, we believe that the security benefits of smart video surveillance systems are derived from the identification of specific behaviour patterns rather than faces. Artificial intelligence and machine learning algorithms can learn to notice anomalous conduct — or suspicious behaviour that could indicate a problem — by examining common behaviour patterns in retail environments, without ever identifying the individual or inferring any unnecessary prejudice.

Most customers, for example, will choose one high-value item from a shelf and go slowly to the cash register. Surveillance platforms can notify security personnel of potential threats and dangers when they discover an activity that deviates from these norms. We can also avoid scenarios that profile individuals or attract prejudice by transitioning from a reactive model that targets individuals to a proactive model that anticipates behaviour.

4 Focus on relationship-building, not bad-guy busting

Surveillance systems can go far beyond identifying the bad guy when they prioritise behaviour over faces. It implies that they can assist in the development and maintenance of important client relationships.

Companies may utilise AI to spot symptoms of someone in need, especially at a time when retail is seeking new ways to engage customers. A person making rapid body movements or roaming back and forth, for example, may indicate that a consumer is frustrated or confused, according to the security platform. Sending an employee over to assist could result in a sale as well as increased client loyalty.

We may generate chances to improve customer experiences and build relationships by broadening our aims beyond threat detection, prevention, and mitigation to include enhancement of customer satisfaction and brand value.


To demonstrate how vital artificial intelligence (AI) is to our daily lives, economic operations, and society, it might be easier to say what parts of our modern society it hasn’t touched. Nearly every aspect of our lives is being influenced by artificial intelligence robots in order to increase efficiencies and complement our human capabilities. AI has become so ingrained in our daily lives that it’s difficult to picture life without it.

AI is a crucial component for the 4th Industrial Revolution’s disruptive developments; a revolution that will certainly challenge our understanding of what it means to be human and maybe more revolutionary than any previous industrial revolution.

The security industry is not untouched. AI has largely influenced security systems and has revolutionized the way security systems were used by businesses to secure their assets. If you’re interested in investing in AI-based video surveillance security systems, then speak with our security team. We have the most well-defined security systems backed by AI technology that are used by our clients to keep their properties protected. Each of our security services is designed to provide maximum benefit to our clients in keeping them protected against any unforeseen threat. We carry out a thorough risk assessment of your site before deciding on the security solution that fits best for your business requirements. To know more contact us and get started. Contact us for more information via our channels |

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Last updated | 19 July 2023

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