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As a business owner, you may find yourself trapped in numerous things. You have a business to run, employees to manage, deal with your customers, vendors, and suppliers, you need to generate revenue and market your brand.
You could be using several tactics to market your products or services online and one of the techniques could be SEO. SEO is one of the most powerful techniques to draw organic traffic to your website. A site audit is one of the most powerful activities an SEO can undertake to increase the user experience, generate higher search visibility, and more.
There are many SEO audit methodologies out there. It can be difficult to know where to start, how your in-depth analysis should go, and which SEO tools will help you glean the most useful information, whether you’re a small business trying to optimise your site for organic search or an agency doing so for a client.
Whether you’re an experienced SEO or a small business owner experimenting with your own website, knowing how powerful a site audit can put your site on the road to organic search supremacy.
Let’s dive in.
An SEO site audit is a practice for evaluating how well your website relates to search engine best practices. In simple words, it is a comprehensive evaluation of the site’s overall performance.
The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. Auditing determines these issues that need to be worked out for the website to rank well on SERPs. Conducting an SEO audit will reveal:
An audit is a routine procedure that should be carried out on a regular basis; it’s essentially a “health check” for your website.
A site audit that is conducted properly will reveal what’s working on your site and what’s falling short and how can you improve your site for the opportunity to rank. To accomplish all the above, an audit of the site for six different elements is required:
Onsite and technical SEO, page speed, internal links, external links, and other factors, including meta descriptions, broken links, load time, page titles, and site structure.
A lot of people like to use Google Analytics for conducting their SEO analytics. It is a great place to start a comprehensive audit of your site.
When you have optimized your site to the best abilities, ensured technical compliance and covered all the bases of On-Page SEO…what else is needed?
You got it! You need a website audit. Well, there are several reasons why it’s beneficial for your SEO strategy.
Instead of a handful of factors a decade ago, there are now hundreds of search engine factors to consider now.
Recent additions that factor into SEO include:
Once you’ve invested in building an optimized site for your business you need to go for an audit. Your site audits will help you diagnose the issues if there are any. If you don’t see the traffic results that are expected for your business from the organic results or if you’ve seen a decline in organic traffic, then you must invest in doing site audits to ensure there are no issues plaguing your site.
If you can’t seem to understand this too well no worries Shergroup is here to take care of your SEO audit. Our SEO experts are technically skilled and have sound experience in conducting SEO audits for our clients across the world. Our team can work on your SEO and can upgrade its technical aspects, carry out an audit to help you check for errors and issues that can be addressed. We would dig down to the root of the problems, with our audit report, so that changes can be made to enhance the search visibility of your site. One of our business advisors will be your point of contact who would share all the updates with you and take your feedback on the same.
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Last updated | 19 July 2023
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