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What is Structured Data? And Why Should You Implement It?

Structured data can be used to enhance the appearance of listings and add rich information that helps searchers make decisions. This improves click-through rates (CTR).

For example, see how Google’s search engine results page for Simi Valley Town Center is enhanced with structured data when it recognizes star ratings on Malls Centers’ website enabling them in displaying this recognition within its own organic SERP—however not all stars have been given due respect by simply having their existence recognized but rather what kind or tone should they carry?

Escalating your online presence by dominating the search engine rankings is an important way to get more exposure. This means learning how to communicate what your page offers in order for it to be optimized and improved so that when people Google it they find all of its benefits right there on one page!

Your webpage’s success relies on how well you communicate its purpose to search engines. The more clearly and concisely we explain what our site is about, the higher ranking it will have in Google searches – which means people who are looking for this information will be able to get exactly what they want without any confusion!

What Is Structured Data?

Microdata was introduced in 2015 to HTML5, and it tells the search engines more about your pages than what users see. One example is a recipe page with ingredients listed on it along with cooking instructions for how long they need to cook or bake at certain temperatures; this type of structured data enables you tell Google where that content appears so that when someone searches online he may be able to provide specific keywords related specifically towards foods offered by his local grocery store instead just picking any random dish because there won’t

The following is an example from this Google help file that shows how to produce an image result in the featured carousel in Google SERPs:

<title>Apple Pie by Grandma</title>
<script type=”application/ld+json”>
“@context”: “”,
“@type”: “Recipe”,
“name”: “Apple Pie by Grandma”,
“author”: “Elaine Smith”,
“image”: “”,
“description”: “A classic apple pie.”,
“aggregateRating”: {
“@type”: “AggregateRating”,
“ratingValue”: “4.8”,
“reviewCount”: “7462”,
“bestRating”: “5”,
“worstRating”: “1”
“prepTime”: “PT30M”,
“totalTime”: “PT1H30M”,
“recipeYield”: “8”,
“nutrition”: {
“@type”: “NutritionInformation”,
“calories”: “512 calories”
“recipeIngredient”: [
“1 box refrigerated pie crusts, softened as directed on box”,
“6 cups thinly sliced, peeled apples (6 medium)”

The information on your webpage is key to what makes it seem like a trustworthy source. When Google knows how reliable you are, then they will give more weight to ranking pages and make suggestions for searches based on that reliability!


The structured data in the article schema helps Google rank your articles more highly, which means that you’ll have a higher chance of being found by potential customers.

For example, if an author uploads “How To Wash Your Truck” into the site’s rubric for suggested headings and titles then users can choose from one or two options based on their preferences – perhaps something like ‘ washing tips’ OR “5 Best Tools For Washing Trucks’. This will show up during search engine results as well so others who may need this information right away could easily find it!

Schema markup is an essential tool for SEOs because it tells Google what information should be featured on any given page. The best way to understand this concept, however–and one that will make perfect sense after reading through our entire article!-is by looking at examples in action…

We can use schema markup to make it easier for search engines and humans alike. This means we’ll need a way of structuring our data that’s easy-to-understand by both parties in order to create successful SEO campaigns!

What Is Schema Markup?

Schema is a library of shared vocabularies you can use to mark up your page in ways that are understood by the major search engines. Think about it as having tags and microdata, Resource Description Framework code (RDFa) or JSON-LD format—used for adding structured data on pages which will help optimize rich results when people perform searches online via their favorite platforms like Google! There’s already more than 10 million websites using this awesome resource today–and counting. the vocabulary contains 797 types and 1,453 properties.

structure data

Structured Data Types

The vocabulary uses a hierarchy that begins with the thing, which can be any one of these:
1) A named entity such as an individual or organization;

2) Part-of-speech word used in isolation – usually, something like “the girl saw” but it could also mean someone’s name if they were talking about their child seeing something interesting at school

3) An actual fruit/vegetable

4) A unit within the category

5 ) Relationship between two different things

By drilling down from the Full Hierarchy list, we can see that there are many different types of Event schema available. For example, Some events may be related to a person (such as their birthday), while others represent places or things in general like an “event” which could happen at any time without warning – this would make it more specific than just saying ‘ Events’ since you then know what type exactly is being spoken about; example: The supermarket was on fire today!

The next level in the hierarchy is Properties. This is where you can get specific and provide those rich details Google may pull into search results to make your listing more informative, which will also help it rank higher on page rankings!

page rankings

Which Structured Data Type Should I Use?

Structured data is incredibly powerful and can enable rich search results – but it doesn’t guarantee them! There are also negative consequences to using structured data improperly. To avoid any problems, make sure your site’s markup accurately describes what users see when they load up Google Search on their browser or phone screen (that means including all content). The best way to navigate this minefield? Explore our gallery of helpful resources for learning more about how different types work together in harmony across different properties; take some time working through examples like “Explore the Search Gallery” which provides an excellent jumping-off point into exploring these features at a large scale without getting lost along the journey.

The five categories of search features are:

  1. E-commerce
  2. Organizations
  3. Sports
  4. Jobs & Employment
  5. Entertainment

Search features are one of the most important aspects in SEO. With this guide, you’ll learn about every type and when to use them so that your site can rank higher on Google!

The Carousel is a great way to show off your products and it’s easy for users with little technical know-how. The “Get started” button takes you directly to the detailed page on this search feature, where they’ll find everything that needs explaining about what makes up one of these amazing pages! They can also follow along in an interactive guide which will walk them through every step necessary from beginning all smithing right up until implementing each part onto their site – including instructions if needed after installing some new coding tools we’ve included too (which isn’t hard).


You’ll find samples of code for the different types of structured data that could be used in Carousel content.

Using Structured Data

To take advantage of the advantages that search features provide, you need to make sure your website is structured and optimized for SEO. To do this:
I) Make use https:// Structured Data Optimization (SEO) such as keyword filing or Rick Locsin’s “Keyword Research strategies For Google,”

II.) Plan out which keywords will appear on each page/record by including them in headings like titles & descriptions;

III )Make certain all content fits within reason legally speaking – don’t promote anything illegal!


Validate Your Code with the Rich Results Test

The Rich Results Test tool from Google can be used to determine the level of rich results your page will show. You may want to use this test if you’re developing an application and need more information on what kinds of site users might see, or maybe just curious as to how well-formed HTML5 code is!

Use the URL Inspection Tool to Test How Google Sees the Page

Google’s URL Inspection Tool is a fantastic way to make sure your website’s pages are optimized for search engines. The tool not only tells you whether there are any errors or warnings on the page but also provides information about each item found in structured data so that it can be easily corrected if necessary!

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Last updated | 19 July 2023

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