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How SEO Supports the Customer Journey

How does search engine optimization support your customer journey? When someone is looking to buy a product or service, they have many potential touch points with any brand. One of the primary considerations, when it comes time for them to make their decision on who’s going to supply this need, can be found through an understanding of what type of strategies will best suit each individual website/business needs. In order for these individuals to find you online and decide if purchasing from us seems like something worth doing then there needs must first occur two steps: finding our site (which might require some digging).

The Consumer Decision Journey: A Recipe for Success?

The customer journey, also known as a buyer or consumer decision-making process is the steps that people take to decide whether they will buy your product.

The customer journey is a long and winding path, but there are some well-known models that help you get your foot in the door. One such model includes AIDA – awareness of product/service existence; interest arising from research on the internet or word of mouth sources (i.e., friends); desire brought about by television commercials advertising products with beautiful images designed to appeal towards consumers’ desires for luxury items). The final stage is an action taken by these potential buyers once they’ve made up their minds about what direction this new purchase will take them!)

adia model

This classic model shows how a brand can build awareness in the beginning, middle and end of their customer’s journey.

This article discusses how the linear journey is no more complicated than it seems. The author takes you through all of these new touchpoints and decision points, so there’s nothing left up in the air!

Customers come in all shapes and sizes. Gartner provides helpful tips on how to cater your customer journey map for each type here, but know this: every client is different!

The goal of SEO is to make your site rank high in search engine results, which will then provide potential customers with access to information about what you offer.

consumer decision journey

You’ll want at least two different channels for marketing: social media and email campaigns alongside more traditional advertising such as TV commercials or print ads. And don’t forget that it’s important not only to know how much money something costs – but when they expect their return on investment (ROI). This can be difficult because many people invest without first determining whether there’s any benefit from doing so!

How Does SEO Support the Customer Journey?

The customer journey is a complex process with many different steps. Marketing has always played an integral role in this equation, but it’s now more important than ever for marketers to get on board and understand what they need to do if their company wants success online!

Why should you care about SEO? It will help your customers find YOU when searching Google – which means faster sales AND happier clients

When someone is looking for something online, the first place they go is often a search engine.

  • Research by Forrester found that 71% of people turned to search engines for discovery and 74 per cent used them in their decision-making process.
  • Google data shows that 43% of consumer goods shoppers have used search in their most recent shopping journey to become inspired, browse or research. And 82 per cent of evergreen buyers will do a quick Google Search before making an investment in anything else!
  • The research by Bright Edge (2019) found that organic search contributed to more than half of all revenue across five sectors. And B2B companies generated twice as much money from this channel compared with any other type!

To support a customer’s journey through various stages of interest and engagement with your business, search engine optimization is often used. This includes helping people find you when they’re looking for something specific in their industry as well as driving them towards making an immediate decision by providing valuable information upfront that will save time or money on future research
(e)x: When potential customers come onto the internet searching around online; whether it’s Researching Brands/Brands Research – there’s no telling what might bring ‘em back! So make sure all this hard work pays off – optimize accordingly.

When the customer is first exposed to a company’s product or service, it can be hard for them to make an informed decision. This is where search engine optimization comes in because Google will show customers relevant results based on their preferences and location- just like how they work best with mobile devices today!

Awareness Phase

One of the best ways to ensure potential customers find your product or service is by showing up on Page 1. This means that when people search online, they’ll see an option for how you can help right away!

Keyword Research

Keyword research can be a very difficult and seemingly complicated process, but it doesn’t have to be. There are lots of free keyword tools out there that will make your life easier by giving you all the information on what people search for when they go online – which is exactly why this step should not only form part one in developing an organic content strategy (with steps two through five), but also become integrated throughout every aspect related marketing efforts as well!

Competitor Research

When it comes to searching, people have a tendency not only to look at what they want but also at how well competitors are doing in the ranking. This helps them understand which content Google thinks is relevant and quality for their query as well as giving an idea of where these sites may fall short or succeed compared with other similar websites that exist online today.

The ultimate goal when marketing your site through SEO strategies should always be based on being the least imperfect versus any other business out there competing against you.

SERP Research

What kind of content do you think would be most helpful for the keywords you target? Are there videos and images along with blue organic links on top, or just text-based ones below? Make sure that’s what people need when they search those terms!

Website optimization

Optimizing your website for Google is crucial if you want to rank highly in search engine results. A well-optimized site will provide a better user experience and make it easier on the computers that crawl websites, which means they’ll find what they need faster!

Consideration Phase

It’s not just the buyer who is looking at other options during this phase – you need to keep your sellers engaged and informed about what they’re seeing. The best way for them will be with an SEO strategy that allows their website or business list on search engines like Google so customers can find them easily when deciding which company/product page visitors should go to next!

When consumers are in the research phase, they’re learning about your product or service as well as considering others. Your job is to get them to choose you and there are many ways of doing so through SEO strategies like content marketing which can be used for lead generation too!

Optimized Search Listing

Whether you want to rank for specific keywords or just have an all-around great listing, optimizing your search listings with meta tags and structured data will help get the job done. When you want to make your content stand out in the search results, there are a ton of ways that can help. Optimizing for structured data and meta tags is one way it does just this!

Content Marketing

Maps are an integral part of the customer journey and can help you target potential customers in their search for what they need. The most important thing to do when you’re mapping your content on a website will be to identify keywords and key phrases so that potential customers can easily find what they need.

To successfully optimize a website for search engines, it is important to first understand the keywords that make up your content. These words should align with what people are searching for so they can find exactly who or things they’re looking for online without any trouble at all! By mapping out these key phrases on their own pages of our sites as well as understanding how each one fits into an overall architecture plan – strengthening topic silos where necessary (e., by knowing which posts will live primarily in navigation bars) — websites begin seeing greater success rates than ever before.”

It is important to make your content high quality and understand the guidance Google sets forth in its Search Quality Evaluator Guidelines. You must also know what top-ranked pages are doing so that you can rank higher than them on search engines like google!

When you create quality content, people are more likely to link your website. This in turn helps generate awareness for the brand and gives others an opportunity to present different types of information on their journey through it all – like a helpful e-book or guide they can download!

You will acquire links, which in turn help generate more awareness. And as people browse your website and read the quality content you provide them with on their journey to becoming successful entrepreneurs or business owners; they might just discover an e-book that is helpful for them personally – maybe something like “The Success Principles.”

Decision-Making Phase

In today’s competitive market, one of the most important factors, when it comes time to make a purchase decision, is reputation. People will look at what you have done in terms of customer service and how well your company compares with other companies on price/quality ratio before deciding who they want as their provider for future needs.

Robust Decision-Making Tools

Your product/service pages should be compelling and as useful for customers to find the information they need. You can include a comparison chart or some other type of widget that helps visitors decide which one is best suited to their needs, especially if you have more than one option available on your site!

Customer Reviews

When customers are looking for a place to buy from, they will often compare different stores. A quote system and customer reviews of your products can be the deciding factors between going with one company or another!

Refinement over Time

There are a lot of factors that can influence your customer journey and change without any warning. Algorithms, competitors or things out-of-your control may alter the way people interact with you online which could cause traffic to decline as well if not monitored properly through SEO tools and analytics so make sure these numbers stay high by staying informed about what’s happening with them at all times!

If you want your business’s ranking on Google to remain high, make sure that everything is set up correctly. And if something does happen with the rankings of one or more pages in question then get them fixed as soon as possible!

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Last updated | 19 July 2023

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