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Agency Owner, Craig Martin-State Farm, Craig Martin

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Welcome to Shergroup TV.

Shergroup has come up with a new season of Shergroup on the Sofa. This series is a compilation of Facebook Live videos, conducted by our Chief Shergroupie Claire Sandbrook. You will watch new guests every week on the sofa from different industries talking to Claire about how they started their business, their expertise, their ventures and how they are solving the problem of their community. Claire leads the conversation around how all these professionals can help people in business with an optimistic and feet-on-the-ground approach. Today Claire has interviewed one of the ambassadors of her BNI Chapter – Mr Craig Martin.

Claire was first introduced to Craig when looking to join a local BNI Chapter – and he did a great job in encouraging her to join COUNTY LINE CONNECTIONS. He is the consummate subject matter expert with a great tone of voice when it comes to discussing the topic of insurance. He says his success in having a genuine desire to help people and we think that shines through in this interview. If you don’t have a friendly and supportive insurance broker in your life – and you live in Florida – we recommend Craig to you as a great guy with a tremendous approach to life and business! When asked by Claire what made Craig join insurance, he answered that more than anything he enjoyed helping people. Apart from that, he was good with numbers as he studied finance in college. So, he wanted to do something that would help people benefit their lives.

Craig says he was thankful that he had a great coach who helped him understand the trade and how it works and got him to where he is today. Insurance is a very competitive business and numerous companies are offering insurance services what makes your company and its offering unique asked Claire. To this Craig replied there’s no formula we have, we only strive to step up our game by maintaining cordial relationships with our clients. We are not trying to sell insurance like everyone else, we’re trying to find out about our customers, their needs, and their financial goals, and then find the best product to fulfil their needs. After 30 years in your business, how do you stay on top of your game? On being asked this Craig says people are smart and they know they can make a smart choice, my job is to explain to them different plans, coverages, etc.

Watch the full video to know more about Craig’s company StateFarm, the kind of clients they cater to and the USP of their insurance packages. If you want to connect with Craig you can visit his website | To find out how Shergroup can be a friend to your business join our community and explore our solutions hub and all our regular social media channels in all these places

Thank you everyone for staying with us for this episode of Shergroup on Sofa. Please feel free to contact us for more updates on our solutions. If you have any questions or requests, contact our friendly team at [email protected]. Catch us live every Thursday at 4.00 pm and be a part of the conversation – we would love to see you!

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Last updated | 19 July 2023

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