Can you recall a time when you didn’t use any social media platform by choice?
You can’t! Nor can we.
Keeping up to date with social media platforms is a tough task these days. There are numerous social media platforms to help you build a loyal professional customer base as well as keep in touch with friends and relatives.
Social media platforms are thriving with billions of users logging in every day and sharing content, exploring, and shopping. Similarly, for businesses, it’s a global marketplace where they have limitless marketing, growth, and success opportunities.
This is where social media aggregators come in handy. They help you manage your social profiles in one place, schedule posts in advance and track analytics across platforms among other things. With increased usage and evolving features, the social media footprint is constantly expanding.
So, there is a greater need for a holistic solution that perfectly leverages all social media elements to gratify the users and fulfil the needs of marketers & brands simultaneously.
Instead of all the hassle, use social media aggregators to get more from social media and better engage with your audience.
A social media aggregator tool works like a genie in the lives of social media managers. It helps in discovering and curating content from all social media platforms into a feed. This feed can be embedded anywhere on the website or across all marketing channels.
Most importantly, the social media aggregator tool creates an organized view of your social posts on a specific topic. Often social media aggregation is used to display user-generated content on live social walls. In addition, this tool allows you to customise the feed creatively, moderate the content quality, add branding and promotional content, and much more.
Marketers and event planners can easily provide users with an immersive and exciting experience through content that generates beneficial returns using a social media aggregator.
The Best Social Media Aggregators for 2021
Make sure the tool you choose:
- Offers the functionality you need at a reasonable price
- Works with all the social media platforms you want to include
- Let’s customize the look of the feed, so it matches your website
- Allows you to add custom posts even on the free plan so you can promote your business or include announcements that aren’t on your social media accounts
#1 Curator
Curator is one of the most popular and feature-rich social media aggregators in the market.
It is a cost-effective, easy-to-use tool with a clear and intuitive interface.
Some of the platforms supported by Curator include:
You can set up your social media feed inside Curator to automatically approve every post to go straight to your website. Else, you can even set it, so you have to manually approve the posts before they show up on your site.
Its features include:
- It’s customizable to meet every use case
- It’s easy to start using, eliminating a frustrating learning curve
- Clean and easy to use interface design
- Uses JavaScript, which makes it SEO friendly
- Excellent customer support with the prompt response
- It’s mobile-friendly
- By allowing you to embed the stream as HTML, JavaScript, and CSS directly into your site, the site gives you complete control. After that, you can personalise it with your website’s branding. The result is a stunning curated feed that perfectly complements your website’s design.
Overall, it’s a great choice for all brand types.
#2 Hootsuite
The features and functionality of Hootsuite make it the most popular tool on the list. It is a web-based tool, so you do not have to go through an installation process. This makes it convenient for you to use it from your comfort location. Hootsuite doesn’t aggregate your content as a shareable feed instead it brings all your social media accounts in one dashboard to make it much easier to manage.
From the Hootsuite dashboard, users can connect to a variety of social media accounts. LinkedIn, Facebook, ping.FM, Twitter, Myspace, WordPress.com, and Foursquare are a few of the platforms you can integrate with this aggregator.
Hootsuite possesses numerous features that allow you to customize and track posts. Here’s a rundown-
- Advance post schedules. Choose between pre-scheduled posts and live updates.
- Upload your files, photos, videos easily along with your messages for all your social channels
- Create customized URLs to track clicks and collect information about your audience by adding custom link parameters
- Using Hootsuite’s hootlet, bookmark pages to share or pull content from. Simply drag it to the toolbar of your browser to bookmark with a single click
- Send your blog to your social media streams easily by connecting to your RSS. This allows you to automatically share and reach your audience faster
- Use mobile updates to access the Hootsuite platform from your mobile device. This makes it even easier to stay connected with your audience and provide the engagement they want
- Use the multi-column layout to organise your social streams into categories such as keywords, friends, news, and more
#3 SocialMediaWall.io.
If you’re looking for a simple tool to only aggregate feed from a main social site use SocialMediaWall.io. It is a commonly used tool for creating social walls and gathering all your social media channels in one place to interact with your audience.
Some of the key features include-
- Collects content from Facebook, Instagram, and Twitter
- Content is gathered based on hashtags, RSS feeds, user handles, Twitter lists, Facebook pages, and more
- Easily moderate your curated posts to only display what’s most relevant to your audience
- Use the WYSIWYG editor to choose how your social media wall will display
- Assign who’s going to manage the settings, moderate posts, and respond to your audience to keep up engagement
Overall, it’s a straightforward tool that works well for basic social media management
#4 Spotlyte
It brings the user-generated content into the spotlight, hence the name. It’s made to aggregate content from all your channels, as well as content from your audience to show how they’re interacting with your brand. Its biggest shortcoming is its pricing. The plans are much more limited than the others on this list. It works best for brands that are looking to create big digital campaigns in minutes or smaller brands looking just to increase engagement at events.
Features that differ Spotlyte from others:
- Weeds out all the junk and filters content to show you what you want
- Show only content from specific locations
- Choose between various themes or customize them to fit your branding better
- Use analytics to see how posts are performing and how users are interacting
- Create loop schedules to always show more content, including past posts that can reignite discussions
For enterprise-level brands, Spotlyte is highly useful.
#5 Netvibes
Netvibes is both a web-based social media dashboard as well as a news aggregator. Brands and agencies can set it as their browser’s homepage to create a personalised hub that collects content in one place. It’s also a great personal tool for keeping track of all your favourite content from around the web in a constantly updating digest. Its powerful capabilities, on the other hand, make it ideal for businesses and brands. Drag and drop capabilities in the platform make it simple to customise your dashboard and place widgets and modules exactly where you want them. This is a quick and easy way to keep all your Twitter content in one place and all your Facebook content in another.
Here are some of the features:
- It tracks and manages all social media accounts
- Track all the social media conversations you want
- Personalize your Netvibes dashboard to look just the way you want
- Keeps track of real-time news update and stories from your favourite sites with an RSS reader
- Stop switching between apps by incorporating your email into the platform
- Share your Netvibes page with anyone and involve your audience, co-workers, or fellow brands
- Publish what you want with ease thanks to free hosting, HTML support, WYSIWYG design tools, and much more
- Enjoy the Netvibes community of active users to connect with other brands, your audience, and potential leads
It’s a one-of-a-kind platform that can be used for a variety of purposes, from individual users to businesses.
#6 Taggbox
It is one of the top social media aggregators and performs similar functions to Curator.
The only difference is that this isn’t a free plan, only a free trial.
Plans are also on the higher side as compared to Curator and the quickest update times are 30 minutes between refreshes. Taggbox allows you to create social walls, embed feeds in websites, create digital signs, and more. You also get features, such as:
- It works with Facebook, Twitter, Instagram, Yelp, Linked In, Pinterest, Tumblr, Vimeo, RSS feeds, and YouTube
- Moderate content based on custom filters you create
- Customize the look and feel to make it fit for your branding perfectly
- Simple to add to a website using a special set of code
- Create shoppable user-generated content posts
- Display content on any device with a responsive design
- Keep track of performance with analytics tools
This is a good tool for better engaging your audience and seeing how well they respond.
Summing-up
Whether you agree or not social media aggregators are a welcome addition to your marketing and branding strategy. We hope the above list makes it easier for you to choose the plan that works the best for you. An ideal plan for you should provide for a mix, manage your networks and create curated feeds to showcase on your website or during events. Doesn’t it sound like a much better plan to use a smart tool rather than trying to manually add feeds from individual networks and manage each network separately?
If you need help in making this choice or simply managing your social media accounts, you can choose to outsource your social media handling to Shergroup. Our social media experts will make the difficult job of reaching and engaging with your audience easier. After carrying out a social audit of all your channels we will propose a social media marketing strategy that will help you generate more traffic, leads, better SEO, improved brand loyalty and a lot more. So, the sooner you start, the faster you see your business grow. Call us on 0845 890 9200 or live chat on our website so we can talk about your exact requirements.
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