Smart marketers are always on the lookout for innovative ways they can build relationships and grow revenue. Whether you’re already sendingmarketing campaigns or promotional emails to your database or starting with email marketing you already know that email is one of the best ways to sell your product or service to your customers and prospects.
Smart email marketing campaigns are not launched on a whim. Instead, they are strategic
and targeted.
So that all sounds great but you’re busy and you just want to get more engagement with your brand, and you want to grow a community around what you do.
That’s all possible, and the idea behind this article is to give you an introduction to what email marketing is all about and how you can get on board with the thousands of business owners who are already using this method to grow their businesses.
By using a variety of email marketing tactics, you can build out on the community that’s already under your nose. These tactics will also help you connect with your community on a much deeper level, so they become fans of what you do!
So, let’s dive in ……
Types of Emails
Get Ready to Measure Your Results from Different Types of Emails
Before you set out on a campaign you can think about which email works for your business the best. Our thought on this is that you have to start somewhere, and it takes time to build up a winning formula. So, our advice is don’t procrastinate on getting started. Look at your own inbox and see what emails you like and take time to open when they come through. Does the subject line intrigue you, is the design something that catches your eye? Is there a great offer you want to take advantage of? Explore your options as you build your community followers.
The trick here is that you need to understand your buyer’s persona, what do they like to read about, what content they are likely to read and the frequency.
Your email campaign should be designed in such a way that your customers wait for new mail in their inbox.
Trending Email Marketing Types |
- Lead Nurturing emails
- Newsletter emails
- Promotional emails
- Milestone emails
- Survey emails
1. Lead Nurturing Emails
Lead nurturing emails are more complicated. They are used to best promote several things from your content,marketing campaigns material, eBooks, webinars to discounted offers. They can also very well inform your customers about the regular stuff happening within your organization but in an interesting manner.
Lead nurturing is an inboundmarketing campaigns that entails directing prospects through a sales funnel and eventually turning them into customers. Since your customers are not ready to buy from you it is important to understand the nuances of your leads’ timing and needs and then define your buyer’s persona to reach your target audience effectively.
Lead nurturing is a collection of emails that are closely linked, have a common goal, and are packed with valuable information. Lead nurturing, in this sense, provides more benefits than a single email blast.
2. Newsletter emails
A newsletter or a digest email campaign is a very popular format of email marketing and can be sent out consistently. These emails are often composed of company blogs, upcoming event update, special announcements, and any other significant update about your company. When you are designing and writing newsletters, you’re keeping your customers informed on product updates, educating them, or even just entertaining them. A company’s biggest takeaway from the newsletter campaign is that they can stay at top of the mind of the subscribers, build brand loyalty and provide interesting pieces of content that help in growing your potential audience.
3. Promotional Emails
This is one of the most common email marketing strategies, and it’s likely the one you’re most familiar with. Why not create a campaign that is progressive or coherent in some way, with each email building on the previous and leading to the next, rather than sending ten separate one-off emails to advertise your products?
To benefit from this promotional email campaign, you should add more value to it rather than sticking to the old format of 10% off type of email. You can achieve this by building a strategic campaign highlighting the product or service on offer and valuable content with it.
4. Milestone Emails
Customers experience various stages in their journey while interacting with a brand. You can highlight milestones such as birthdays and anniversaries as they go through their cycle. Celebrate these moments with your customers through these milestones’ emails.
5. Survey Emails
The only way to improve what you are doing is by asking for feedback. The survey emails are the best way to touch your customers emotionally as they rate their experience, doing so you can get an insight into what you’re doing right and what needs to be improved. It also benefits in gaining a better understanding of your customers and guides you through their expectations.
Summing-Up
Have you ever given it a thought that what is the most significant factor in yourmarketing campaigns strategy? The answer is simple – humans.
That’s right – every marketing strategy is built around humans, you’re communicating with them, informing them, and entertaining them.
As you know humans get turned off easily, so you need to lure them back with an interesting variety of content. Sending the same newsletter week after week isn’t going to drive the engagement you’re looking to reach. It’s not that your content isn’t appealing but it’s that your newsletter alone cannot drive your customers along the sales funnel. So, avoid one email type… Humans love variety… Time to bank on it.
And if all this seems like a stretch too far Shergroup offers a package to design and build email campaigns that will work for our business and drive traffic to your website.
Shergroup offers this data handling and email marketing service to all customers on their mailing list. Since we understand business owners need help in putting it all together. With our entire team of excellent team of email marketing professionals, we can manage and measure your email marketing as part of your digital journey to build more customers and create brand awareness.
Use our service to organize your data and build that One email list strategy to grow your business by selling to every person on your list. Contact us through any of our socials or message us on [email protected].
We can’t wait to hear what you want to do and how we can help!
Smart marketers are always on the lookout for innovative ways they can build relationships and grow revenue. Whether you’re already sendingmarketing campaigns or promotional emails to your database or starting with email marketing you already know that email is one of the best ways to sell your product or service to your customers and prospects.
Smart email marketing campaigns are not launched on a whim. Instead, they are strategic
and targeted.
So that all sounds great but you’re busy and you just want to get more engagement with your brand, and you want to grow a community around what you do.
That’s all possible, and the idea behind this article is to give you an introduction to what email marketing is all about and how you can get on board with the thousands of business owners who are already using this method to grow their businesses.
By using a variety of email marketing tactics, you can build out on the community that’s already under your nose. These tactics will also help you connect with your community on a much deeper level, so they become fans of what you do!
So, let’s dive in ……
Types of Emails
Get Ready to Measure Your Results from Different Types of Emails
Before you set out on a campaign you can think about which email works for your business the best. Our thought on this is that you have to start somewhere, and it takes time to build up a winning formula. So, our advice is don’t procrastinate on getting started. Look at your own inbox and see what emails you like and take time to open when they come through. Does the subject line intrigue you, is the design something that catches your eye? Is there a great offer you want to take advantage of? Explore your options as you build your community followers.
The trick here is that you need to understand your buyer’s persona, what do they like to read about, what content they are likely to read and the frequency.
Your email campaign should be designed in such a way that your customers wait for new mail in their inbox.
Trending Email Marketing Types |
- Lead Nurturing emails
- Newsletter emails
- Promotional emails
- Milestone emails
- Survey emails
1. Lead Nurturing Emails
Lead nurturing emails are more complicated. They are used to best promote several things from your content,marketing campaigns material, eBooks, webinars to discounted offers. They can also very well inform your customers about the regular stuff happening within your organization but in an interesting manner.
Lead nurturing is an inboundmarketing campaigns that entails directing prospects through a sales funnel and eventually turning them into customers. Since your customers are not ready to buy from you it is important to understand the nuances of your leads’ timing and needs and then define your buyer’s persona to reach your target audience effectively.
Lead nurturing is a collection of emails that are closely linked, have a common goal, and are packed with valuable information. Lead nurturing, in this sense, provides more benefits than a single email blast.
2. Newsletter emails
A newsletter or a digest email campaign is a very popular format of email marketing and can be sent out consistently. These emails are often composed of company blogs, upcoming event updates, special announcements, and any other significant updates about your company. When you are designing and writing newsletters, you’re keeping your customers informed on product updates, educating them, or even just entertaining them. A company’s biggest takeaway from the newsletter campaign is that they can stay at top of the mind of the subscribers, build brand loyalty and provide interesting pieces of content that help in growing your potential audience.
3. Promotional Emails
This is one of the most common email marketing strategies, and it’s likely the one you’re most familiar with. Why not create a campaign that is progressive or coherent in some way, with each email building on the previous and leading to the next, rather than sending ten separate one-off emails to advertise your products?
To benefit from this promotional email campaign, you should add more value to it rather than sticking to the old format of 10% off type of email. You can achieve this by building a strategic campaign highlighting the product or service on offer and valuable content with it.
4. Milestone Emails
Customers experience various stages in their journey while interacting with a brand. You can highlight milestones such as birthdays and anniversaries as they go through their cycle. Celebrate these moments with your customers through these milestones’ emails.
5. Survey Emails
The only way to improve what you are doing is by asking for feedback. The survey emails are the best way to touch your customers emotionally as they rate their experience, doing so you can get an insight into what you’re doing right and what needs to be improved. It also benefits in gaining a better understanding of your customers and guides you through their expectations.
Summing-Up
Have you ever given it a thought that what is the most significant factor in yourmarketing campaigns strategy? The answer is simple – humans.
That’s right – every marketing strategy is built around humans, you’re communicating with them, informing them, and entertaining them.
As you know humans get turned off easily, so you need to lure them back with an interesting variety of content. Sending the same newsletter week after week isn’t going to drive the engagement you’re looking to reach. It’s not that your content isn’t appealing but it’s that your newsletter alone cannot drive your customers along the sales funnel. So, avoid one email type… Humans love variety… Time to bank on it.
And if all this seems like a stretch too far Shergroup offers a package to design and build email campaigns that will work for our business and drive traffic to your website.
Shergroup offers this data handling and email marketing service to all customers on their mailing list. Since we understand business owners need help in putting it all together. With our entire team of an excellent team of email marketing professionals, we can manage and measure your email marketing as part of your digital journey to build more customers and create brand awareness.
Use our service to organize your data and build that One email list strategy to grow your business by selling to every person on your list. Contact us through any of our socials or message us on [email protected].
We can’t wait to hear what you want to do and how we can help!
