If you have just stepped into the field of business or are new to the entrepreneurial world, building your online presence can be time-consuming. Building a strong online presence can be frustrating too as it is not something that happens overnight. But at the same time, it’s also very important because it allows people to find you, interact with you and get to know you, like and trust you. All of this can transform into a quick and less frustrating process only if you know where to start.
What is an “online presence”?
An online presence is the sum of identities you’ve created online and the engagements those identities have established, and participated in, online.
Your online presence has a wide reach, when done accurately it can help you spread awareness about your brand and gain loyal brand advocates, leads, followers and customers.
Why is it Important to establish an online presence?
A strong online presence is required for every small business. Your customers will continue to see you online even though you do not conduct business online. You’re missing out on a critical opportunity to connect with consumers, develop your customer base, and increase revenue if you’re not easily visible.
Here are ten easy ways to improve your online presence:
1. Create a Great First Impression
People make impulsive decisions. It takes less than a few seconds for users to write you off from their favourite list or form an opinion about your website that determines they will stay or leave. Most of these first impressions are earned by an impressive design, the look, and the feel of the website.
You need experts to help here, hiring a design agency will deliver a professional website that instantly makes a good impression.
2. Insist on User-Friendly Design
User experience or UX plays a vital role along with the UI in website designing. You might have come across the term UX, it’s a popular phenomenon in website design for a reason. UZ is all about improving your customer’s experience while they’re on your website. Ultimately, what matters is that your user can interact with your website and not how good it looks. A good user experience can have a seamless customer journey to the point of sale. As a bonus, it will boost your search engine rankings.
3. Create a Mobile-friendly site
Mobiles have taken precedence over computers as people mainly use their mobiles to access the internet. And with Google’s new algorithm for mobile-indexing first, it’s no surprise that having a mobile-friendly website has become a key part of having an online presence.
It’s a responsive design that adjusts the show to the visitor’s device, whether they’re on a laptop, tablet, or mobile phone. A specialist web design firm would be adept at developing responsive websites.
4. Prioritize SEO
SEO is all about increasing the quantity and quality of traffic for your website through SERPs. In simple words SEO is a strong understanding of your customers; the answers they are seeking, the words they are using and the information they want.
If done correctly, your company will rank at the top of search engine results, and your business will prosper. Once again, this is one for the experts.
5. Blog Regularly
Blogs are a great way to drive traffic to your site, enhance marketing efforts and attract new customers. It’s a smart way to enhance your search rankings with new and relevant content. It’s also a powerful tool to enhance brand awareness. A good blog can convey your company’s personality and ethos while still selling your goods. The trick is to post on a regular basis in order to keep your readers interested.
6. Embrace Social Media
Social media is an easy way to increase your business visibility and brand awareness. An effective social media strategy will significantly boost your brand recognition and build a wide audience. Interaction and networking are the heart of social media. The more you can communicate with your audience, the better your chances of pinning down a sale. Once you’ve connected personally with a customer, you’ll see brand engagement go through the roof.
7. Post Valuable Content
Let’s confess, there is a lot of useless information available on the web. Producing and making available valuable content for your potential customers is something that will ensure your success.
Your services are more likely to be exchanged if you add value, increasing your exposure. Daily, fresh content also indicates that your website is current and important, which increases your online authority.
LINK YOUR PROFILES
Linking personal and business profiles never seems to have crossed your mind as you treat both of them separately. Well, think again. By having two separate accounts, you are splitting your target audience and effectively halving your impact.
LinkedIn, Pinterest and YouTube are all good places to merge the personal and professional to the greatest effect.
ADVERTISE ON SOCIAL MEDIA
Social media advertising campaigns are incredibly effective. They will produce amazing increases in your page views and subsequent sales when expertly targeted at your particular audience.
A strong logo is important for running a successful campaign and increasing your online visibility. Use a logo design service to ensure that your logo is doing what it can for your company.
CHECK OUT WEB DIRECTORIES
There are numerous free web directories available online that will assist you in reaching out to your target audience and increasing web traffic.
Online directories will create inbound links to your website, which will help you rank higher in search engines. There are a plethora of company domain directories to choose from. A specialist web design firm would know which web directories are the most common.
Summing-up
Finally, building an online presence doesn’t happen overnight. But it doesn’t mean you should sit around and wait for the right time. Once the basics of your online presence are in place then you can apply a number of marketing tactics to maximize your influence on the web. Doing this will help you reach the right customers at the right time.
Developing a strong online presence is one of the most critical investments a company can make. So don’t undervalue yourself. Get in contact with Shergroup today to get a marketing strategy for your brand in place and maximise your brand outreach.
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