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Why Competitor Analysis is Important and How You Should Perform It?

If you don’t know where you stand, it will be difficult to outrank your competitors. When you feel like you’ve done everything right, it’s natural to question how you’re getting outranked by a newer or smaller competition. A search engine optimization (SEO) competitor analysis is required if you want your website to be more visible and rank higher than others in your industry. This type of analysis is critical for identifying your site’s strengths and flaws as well as staying ahead of the competition.

Many business owners are unaware that search engines are unable to experience your company in its natural environment. As a result, they must rely on a number of internet aspects. A complete SEO competitor analysis can provide you with the knowledge you need to make judgments about your digital marketing approach in this case.

The process of learning what your competitors are up to is known as competitor analysis. You can then make use of their flaws to your advantage. In today’s business world, there are several competitors, thus it’s critical to be updated about the various competition analysis modes available. When looking at SEO trends, the same analysis tools can be used. Even though competitive SEO is a vital aspect of SEO in its early phases, many businesses still overlook it. Organizations focus solely on keyword mapping, link building, and content optimization, oblivious to the fact that competitor analysis would be as beneficial to their SEO.

As a result, if you want to succeed in the market, you must accept that you have competitors. As a result, competition research should never be overlooked. Competitive analysis will show you who is gaining the most organic traffic, which keywords are most valuable, and which backlink techniques are most effective. Learn how to undertake SEO competitor analysis and why this strategy is so important for your website’s success.

What Is Competitor Analysis in SEO?

An SEO competition analysis evaluates all of your website’s competitors’ keywords, backlinks, and other optimization variables. You can utilise the information from an SEO competitor analysis report to inform your own website’s SEO strategy. Essentially, this form of study allows you to avoid having to create an SEO strategy from the ground up. Instead, it gives you a behind-the-scenes peek at what your competitors are doing right so you may copy their strategies.

It can include |

SEO keyword competition analysis

Importance of SEO Competitor’s Analysis

Competitor Analysis Helps Identify Your Competitors |

The first benefit of competitor analysis in SEO is that it allows you to determine who your key market competitors are. You’ll be able to conduct additional research and assess their market position as a result. You should look for both direct business competitors and internet competitors while doing so.

The Analysis Helps Identify Websites That Competitors Are Linking To |

A competitor analysis will help you figure out which websites your competitors are linking to but you aren’t. As a result, by adding connections from websites that are already linked to your competitors, you can create your link profile. You should also keep in mind that sites that connect to several competitors will increase the worth of your website. As a result, you should pay special attention to these sites by contacting them and writing guest pieces for them.

Get The Right Keywords |

You may use a keyword gap analysis to figure out what terms you’re missing yet your competitors are using the most. Keywords are crucial in SEO, and if you see that certain keywords are performing well for your competitors but not for you, it is a good idea to incorporate them on your site. Reorganizing site architecture, updating metadata, developing links with keywords, editing old material to include keywords, or working on new content for your site are just a few options.

Enhances Your Digital Marketing Strategy |

Digital marketing is a multi-step process that takes a great deal of action and planning. You must not only execute SEO but also launch digital marketing efforts that are tailored to your specific project during this phase. The good news is that competitor analysis improves your digital marketing by allowing you to create complicated campaigns based on accessible data and market demand. As a result, it’s critical to research your sector thoroughly in order to understand what your competitors are up to. This is only achievable, though, if you conduct a thorough competitor study.

The analysis keeps you in the know |

Knowledge is an asset in this competition, just as it is in any other. You will be in a better position to design your tactics if you have information on what your competitors are doing. As a result, competitor analysis is a reliable source of data that can aid in the improvement of your digital marketing efforts.

Lets you compare SEO experts |

Many people use SEO professionals to help them with their websites. This is because SEO professionals have the necessary knowledge and experience to execute SEO projects. It’s difficult to tell how your SEO expert stacks up against the competition. Fortunately, conducting a competitor analysis allows you to assess how your SEO expert compares to the competition. You can evaluate whether your expert is on the right track or not by browsing your competitor’s website.

You get to learn about your brand mention |

Brand mention is very important in any type of business. This is because; as your brand gets more mentions, your products and services become more popular. Therefore, doing a competitor analysis is going to help you learn what other people are thinking about your brand. From what you find, you can be able to improvise on your goods and services to attract more people into your company. That way, you will get to not only grow your business but also increase revenue.

Who Are My Actual Competitors?

Competition is good for you. It promotes creativity and avoids complacency. But it’s a lot more fun when you’re on top and people are trying to find out how to beat you rather than the other way around.

You might be wondering why it’s necessary to study your competitors, whether or not you’re meeting your objectives. This is a useful exercise for a number of reasons |

  1. Determines what you’re good at. In most cases, you will be able to outperform your opponents in certain areas. You can conduct more of them and expand your lead once you’ve identified them.
  2. Your strategy’s flaws are highlighted. There is no such thing as a perfect SEO plan. When you examine what your competitors are doing, you may spot any flaws in your approach and start filling them in.
  3. Gives you new ways to communicate with your target audience. Competitors may be employing novel strategies, providing you with a wonderful opportunity to improve your performance.

Simply said, a competition analysis will aid in the expansion of your company. It can serve as a springboard for developing and implementing new techniques that will help you improve your online presence and boost your bottom line.

How to Do an SEO Competitor Analysis

Here are some of the actions you can take to acquire a clear image of your online competition now that you know why you should undertake an SEO competitor study.

1. Keyword Gap Analysis

The practice of identifying important keywords that your rival performs well for but you don’t is known as keyword gap analysis, also known as competitive keyword analysis. Examine your competitors’ websites to determine which keywords they score highly for and evaluate if those terms are relevant to your company. Move on if they aren’t.

This is a fantastic opportunity for you to experiment with different approaches to reaching your target audience. You might start by creating a list of valuable keyword phrases to target with new content, to eventually outrank your competitors.

2. Top Content Pages

When you’re looking at the competition, you should also look at their content. This stage is critical because digital SEO is primarily reliant on high-quality content.

Do your competitors use the same type of material all the time or do they mix it up? Are they focusing on long-form pieces or frequent short posts if it’s mostly written? What are the themes that they cover? If they stick to similar topics, you may be able to develop distinctive material that will reach a larger audience. Finally, do your competitors use suitable SEO methods with their material, such as title tags and metadata?

3. Analyze Web Design and UX

Next, look at the design and user experience of your competitor’s website. Site speed, security, and mobile-friendliness are all factors that have a substantial impact on organic search engine rankings.

What is the loading speed of your competitor’s website? Is it simple to use and does it have a mobile-friendly design? Is the site informative and entertaining, and does it deliver a good user experience? You might have an edge if you don’t. However, if your competitor’s site meets all of these criteria but yours does not, you may need to do some work.

4. Examine Backlink Profiles

Finding out where your competitors acquire their backlinks and utilising that information to your advantage is one of the most significant aspects of competitive SEO research.

Backlinks from high-quality websites act as endorsements for your site and can enhance your organic rankings. This is a challenging task to complete manually, and extracting the best data usually necessitates the use of a professional SEO tool.

5. Look at Google My Business Listings

Today, many firms cater to a local clientele. If you fall into this group, you must look at how your competitors use their Google My Business listings in comparison to yours.

Have your competitors optimised and filled out their listings? Do they have photos and other information about their company to attract customers? Finally, how effective are they at persuading customers to leave comments online?


Competitive analysis will never be complete, whether it’s looking for new pages, new keywords, or growth in search features like highlighted snippets. Keep an eye on your competitors with competitive analysis as sites and search results evolve. This way, you’ll know what they’re doing better and hopefully, stay one step ahead of them…and hope they’re not performing the same extensive competitive analysis on you. This is all good information, but your business may not have time to perform an in-depth SEO competitor analysis. Fortunately, we can help.

Shergroup can assess how you compare to your primary competitors and make recommendations for results-oriented solutions to help you take your company’s digital marketing strategy to the next level. To learn more, please contact us immediately.

You should conduct a competitor study every six months to a year, depending on the size of your site and the number of active competitors. To stay competitive, you need to do some of it every month. Keep an eye on what your competitors are doing so you can respond promptly to their strategies.

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Last updated | 19 July 2023

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