To say “Content is the king” would not be an exaggeration with its hold in the brand marketing business. A well-written content helps you in selling your brand/products around the globe attracting a larger fan base. In simple words, people and businesses use content to educate and entertain themselves, and to connect with products and services. The people responsible for this content are likely to be marketing copywriters, a.k.a. those mysterious types who write the internet. It’s no small task, trust us.
What is Copywriting?
“Copywriting” is a hard thing to pin down. Obviously or everyone would understand it right off the bat! But let’s give it a try, copywriting is the art of writing persuasive marketing and promotional materials that prompt people to take some action, such as making a purchase, following a brand, or clicking on a link.
The text in these advertising materials is known as “copy,” hence the name “copywriting.” Look around, you may not realize it, but copywriting is everywhere.
What does a Copywriter do?
Copywriters are creative minds behind those exciting and persuasive copies you read every day. They are the ones who write copies for the internet that are informative, compelling, engaging, impacting, and persuading the target readers. Copywriters write content for websites, blogs, email blasts, ads, newsletters, social media platforms, white papers and other marketing communication vehicles.
Having said that the questions remain that what is the need to hire a copywriter?
Before we answer that let us look at some interesting statistics-
- Researched participants said they were 131% more likely to purchase from a brand, after reading content from that brand.
- 78% of respondents found a brand “helpful,” while 64% found the brand “trustworthy” after reading content from that brand.
- These numbers increased by 8-9% one week later!
Many business leaders consider hiring a copywriter as an additional expense and they step into the writing shoes themselves. They tend to overlook the skills a copywriter comes with, for instance putting specific words together can persuade your buyer to make the purchase. But if the same words are not written in the desired order, it can put off your potential buyer and cost you money. So, when in doubt, it’s best to hire a copywriter to do the job for you. A skilled copywriter would also have keyword knowledge, which will make your blog, post, or even social media rank higher than it would if you didn’t have those skills.
Summing-up
The demand for copywriters is on the rise as it was easier in the past to sell a good product with modest marketing techniques. But today brands are dealing with a global audience on digital platforms that makes it crucial for marketers to produce quality and relevant content to support their advertising efforts. Consumers can only differentiate goods based on advertising; a business must hire copywriters to deliver a simple and consistent message to their target audience.
Even when a company is losing revenue, copywriters are needed because cutting the advertising budget would result in even lower sales. If there is a recession, demand for copywriters will drop slightly, but it will quickly rebound until the economy improves.
So, if you’re stuck with your content writing work and looking out for help, Shergroup can offer you two effective solutions to deal with your problem here. Firstly, you can outsource your copywriting work to us, our expert writers will deliver consistent, engaging, and high-quality content with a “WOW” factor. Secondly, you can use our recruitment service to hire a professional content writer for your company if you’re not sure about outsourcing. In either case, we’d be happy to assist you with our business solutions designed and planned to help business likes yours, so that you focus on your core areas rather than find solutions to these trivial tasks.
Call us on 0845 890 9200 today to get you started.
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