Facebook has a user base of over 2.7 billion people, which is more than the population of many countries. With such a large audience, Facebook shifted its focus to increasing money from Facebook advertisements rather than user-generated engagement via profiles. The decline of Facebook’s organic reach led to the creation of Facebook groups, which have become an integral aspect of any Facebook marketing strategy or Facebook community building by businesses looking to maximise their reach.
Facebook groups are a powerful marketing tool, helping you attract new customers and engage current ones with exclusive content, community, and support.
It’s an ongoing effort to get customers to like your Facebook page.
Profile pages, company pages, and Facebook adverts are all options. Your organic reach swings from low to high at the same rate as your ad prices. It can be extremely daunting, particularly in recent months.
If you’re not already using Facebook groups for business, there’s no better time than now to begin learning how to do so. If you’ve already joined a Facebook group, these pointers will help you become an expert.
Importance of Facebook Groups |
For a long time, Facebook’s Facebook Page function was primarily pitched to businesses who joined the network as a method to expand their reach and communicate with an ever-growing online audience. But, let’s face it, Facebook Pages hit a saturation point at some time, right? Furthermore, most small to medium enterprises may not have sufficient marketing funds to run ads on a daily basis. Things have improved as a result of the emergence of Facebook Groups with huge and active memberships. Facebook is reclaiming its original purpose of connecting and sharing information. What began as a platform for meeting and chatting where people could share their lives has evolved into a more dynamic and wider community-based platform.
Groups and communities have always existed in some form or another in the marketing industry. The role of Facebook Groups has unusually gained traction, with possible prospects to boost online audience awareness, involvement, traffic, and engagement. It acts as a portal through which different dialogues between members of a group or a business and their followers can take place.
So, how do Facebook Group Owners or even brands make the most of Facebook Groups? We’ve compiled a list of key characteristics that will help you understand the power and significance of Facebook Groups |
Interest-based community |
People that share similar interests constitute a group, which may be used to increase company exposure, promotion, and ultimately sales.
Take, for example, the smartphone company Oppo, which has amassed a sizable user base and devoted fan base that it maintains through its Official Facebook Group. It engages its community on Facebook groups whenever it is about to debut a new variation to build excitement and anticipation before, during, and after the launch.
People form groups to connect with others who share similar interests, which helps to build the community by attracting new followers and supporters.
Interactive opportunities |
Active members participate in contests or polls held by these interest-specific clubs on a regular basis. Facebook groups make it simple to share information and even distribute important news.
Facebook Group Insights |
You may use Facebook group insights to analyse engagement numbers once your community reaches 250 members. Add a tool to all of your Facebook Groups if you want relevant insights about what your members are most interested in and what their preferences or worries are. An online tool can help Facebook Group owners manage their groups, from tiny to huge, and it may save you a lot of time and money.
Better Organic Reach |
Facebook recently declared that it would be focusing more on Facebook Groups. As a result, Group activities are regularly highlighted. You may have noticed that postings from Facebook Groups appear higher in the news feed than posts from Facebook Pages.
A place for great feedback |
Simple, short, and prompt suggestions can be found in Facebook groups. If you’re intrigued and perplexed about a product or service, you may rely on several Facebook Groups and their members to provide helpful input. Businesses must also maintain contact with members in order to avoid alienating their customers and to attract more organic followers and supporters.
Fan interaction and recognition |
People who adore a brand or company typically want to show their affection in whatever way they can. These interactions can take place in Facebook groups on a more personal level. Additionally, online businesses that operate such Facebook Groups can utilise titles like ‘super fans’ or ‘valued customer’ to recognise loyal consumers or everyday users.
Facebook group types
There are three privacy settings to choose from for Facebook groups for business. Choose wisely.
Public
Anyone can view what members post or share in a public Facebook group. They can also see a list of members, admins, and moderators if they have a Facebook account.
On the bright side, you’ll be visible to all possible group members and clients, and joining the club isn’t difficult. There’s no need to manually accept every new member into the group. The figurative door is wide open, to be sure. Welcome to the world!
That is to say, if anyone is permitted to join your organisation, then everyone is permitted to join your group. Like an adolescent house party gone bad, content may rapidly spiral out of control and be difficult to monitor.
Remember that this page is associated with your company, so keep an eye on what’s going on if you choose this choice. Whether you like it or not, a post from a stranger on your page will eventually reflect on you.
Private and visible
Private Facebook groups are still searchable, but new members must be manually accepted by the administrators. They appear to be banging on the door, hoping to be let in.
Only current members have access to who is a member of the group and what they are posting and sharing. (However, the administrators and moderators can be seen by anybody on Facebook.) In a nutshell, it’s exclusive while still being accessible. How opulent!
For businesses that use Facebook groups, private-and-visible groups are a terrific alternative. It’s searchable but still restricted, so spambots can’t get it and ruin everyone’s enjoyment.
Private and hidden
Private and hidden Facebook groups don’t show up in searches at all. You can find it if you know where to find it.
Secret Facebook groups have the same privacy settings as private-and-visible groups (only current members can see posts and the membership list), but they’re hidden to the general public. That’s right: You’ve got to be personally invited to join, like a weird Yale frat.
If we’re still sticking with this door analogy (and we can all agree it’s too late to back out now), this is a speakeasy door hidden behind a telephone booth in a hot dog restaurant.
It’s a little more work to build and maintain your membership with manual invitations, but if you want to keep things special, the secrecy could make the hassle worth it.
How to create a group on Facebook
You should probably, you know, form your Facebook group before you can load it with superfans. It’s a straightforward procedure.
How to create a Facebook group |
- Click on create up on the top right of Facebook and choose group.
- Pick a group type: are you a club, a team or something else entirely?
- Choose a group name (ideally something that’s easy to find, if you’re planning on a public or private-but-visible group).
- Add your group members and pick your privacy preference.
- Click create.
- Personalize your group with a cover photo and description — make sure you include your group’s purpose and any policies about behaviour and membership.
How to post in a Facebook group?
You’ve got a group! You’ve got an audience! Time to post! No one can stop you!
To post to Facebook group |
- Select Groups in the left menu and click on your group
- Click write something!
- From here, you can compose a post, share a photo or video, add a poll, create an event, and more.
How to use Facebook groups for business?
Your Facebook group may appear to be a social club on the surface, but it’s a powerful commercial tool.
Customers could be talking away and creating lifelong friendships. You’ll be too preoccupied to see the advantages of having all of your top admirers in one spot.
As a customer support community
When a client comes here for support and assistance, you may be the hero by jumping in and solving the problem and in the process, revealing the solution to the rest of the community. If your consumers are very friendly, they may even assist one another in resolving issues.
As a learning and engagement tool
The social learning and watch party applications in Facebook groups are two underutilised capabilities that can provide a lot of value to your group. Maybe you’re presenting a live feed of an interview with the world’s greatest nail artist, or maybe it’s a digital course on how to give yourself a manicure. In either case, this type of material encourages visitors to return to your site.
As a feedback forum
Not only can you use social listening to figure out what your audience cares about the most, but you also have a built-in focus group. Do you want to find out what customers think of a new or forthcoming product feature? Simply ask!
As a place to find insights
You’ll enjoy this if you’re already reading over the insights from your Facebook page followers: your group insights provide even more data to nerd out on.
You’ll find membership, growth, and engagement data that will provide you with useful information about your fans. What country are they from? When is the most popular time to post on social media? What is the total number of active members?
As a place for fans to connect
So, your new BFFs bonding over your brand are beneficial to your company. Positive feelings derived from human connection can be channelled into feelings of goodwill for your brand, resulting in a vibrant community that attracts newcomers.
As a revenue stream
This group is designed to be a social gathering, not a sales pitch, therefore I’m not suggesting that you should constantly promote special offers. However, there is a possibility to deliver value to your dedicated followers while also earning some money. Provide followers with unique, members-only bargains or give them access to the group as a reward for making a purchase. This is an excellent location to post any last-minute deals or flash promotions. The trick is to make sure your fans value the chance as much as you do.
Summing-up
Many of the clients in our community have seen a lot of increased traffic and engagement about their products and/or services through Facebook groups. Posting regularly on Facebook groups can help you in building a community, generate traffic and gather insights from what customers, really want amongst other things.
From lead generation to audience connection, Facebook Groups can be your best friend. So, what are you waiting for build your Facebook group and change the game for your social media strategy? If you need help reach out to us. We’re social media specialists. Our social media experts know the strengths of each platform and will use their expertise to help you gain maximum visibility and followers on the channel you desire. Contact our business solutions advisors today for more information on our social media solution.
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