Facebook Advertising Dimensions Guide 2022

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Let’s be honest if you’re spending even a penny on advertising, you should be considering Facebook. Why? Of all the social media platforms, Facebook has the most sophisticated advertising system. This is reasonable. By far the more people use Facebook than any other social media platform. They’ve also invested time, money, and resources into developing an advertising system that is both effective and simple for their clients.

However, if you want to advertise on Facebook, you’ll face more competition than if you advertise on a smaller, more niche network. This means you’ll need to make your adverts stand out from the crowd. You must do it correctly, with your advertising being designed to the correct sizes and satisfying all of Facebook’s requirements.

Facebook ad sizes

That’s why it’s critical to use the proper Facebook ad sizes to ensure your content looks great. To skip forward, use the jump links below!

Facebook ad sizes change more frequently than the menu at Starbucks.

Facebook likes to keep digital marketers on their toes by introducing new ad formats and regularly updating the dimensions and specs of existing pictures and videos and for good reason.

One out of every five dollars is spent on Facebook advertising. The platform’s 2 billion monthly users spend an average of 53 minutes each day on the site, which is more than Snapchat (33 minutes) and Instagram (32 minutes).

If you want to reach eyeballs online, Facebook is the place to go. That means they’ll continually be trying to figure out how to draw in customers.

However, with all of the changes, how are you going to create eye-catching commercials that would woo customers?

Well now you can, with this handy cheat sheet!

Facebook video ads sizes

Facebook gas one recommendation for all its advertisers | when designing an Ad design for mobile-first.

Facebook recommends uploading a video with square (1:1) or vertical (4:5, 9:16 and 16:9) aspect ratios, to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).

For best results, stick to the following specs for video ads |

Facebook feed videos

Minimum width: 120 px
Minimum height: 120 px
Resolution: at least 1080 x 1080 px
Video ratio: 4:5
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 241 minutes

Use MP4, GIF or MOV format, with a maximum file size of 4GB, and a maximum length of 241 min.

Facebook instant article videos

Resolution: at least 1080 x 1080 px
Video ratio: 9:16 to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

Facebook in-stream videos

Resolution: at least 1080 x 1080 px
Recommended video ratio: 16:9 or 1:1 (but supports from 9:16 to 9:16)
Video file size: 4GB max
Minimum video length: 5 seconds
Maximum video length: 10 minutes (limit may vary depending on objective)

Facebook Marketplace video ads

Recommended: Highest resolution available (at least 1080 x 1080 px)
Video ratio: 4:5 (but 9:16 to 16:9 is supported)
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

Facebook Stories ads

Recommended: Highest resolution available (at least 1080 x 1080 px)
Video ratio: 9:16 (1.91 to 9:16 supported)
Video file size: 4GB max
Maximum video length: 2 minutes

Facebook video feeds

In-stream videos and Facebook videos that appear in your newsfeed are not the same as Facebook video feeds. When a user clicks on a video in their feed, it opens in a player alongside other video streams. These advertisements can be found in certain video broadcasts.

Recommended: Highest resolution available (at least 1080 x 1080 px)

Video ratio: 4:5 (16:9 to 9:16 supported)
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

Facebook image ads size

Your customers want to see what they’re purchasing before making a purchase.

If you want to get your audience’s attention on Facebook, you should use photos in your advertising, particularly ones that show off your product or brand in a distinctive, eye-catching way.

However, creating picture advertising for Facebook might be difficult. Different ad widths are required for different ad destinations (newsfeed, Messenger, the right column) and display formats (mobile, desktop). You may now upload different pictures for different display formats in Facebook’s Ads Manager and preview how an ad will look before it goes live.

For best results, stick to the following specs for image ads |

Resolution: at least 1080 x 1080 pixels
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio: 1:91 to 1:1

For all image ads, Facebook recommends that you upload “the highest resolution image available” in either. JPG or. PNG format cropped to a supported aspect ratio.

Facebook right column image ads

Ratio: 1:1 (1.91:1 to 1:1 supported)
Minimum width: 254 pixels
Minimum height: 133 pixels
Resolution: at least 1080 x 1080

Remember those right column ads are a desktop-only format, but they “may appear in other areas of the site” too.

Facebook Instant Article images

Maximum file size: 30 MB
Aspect ratio: 1.91:1 to 1:1
Resolution: at least 1080 x 1080 px
Facebook Marketplace images
Maximum file size: 30 MB
Aspect ratio: 1:1
Resolution: at least 1080 x 1080 px

Facebook Stories

If you’re using a still image in your Facebook Stories ad, Facebook recommends keeping around 14 per cent of the image, or 250 pixels, “free from texts and logos” at the top and bottom. This keeps it from being obscured by things like call-to-action buttons and your profile icon.

Maximum file size: 30 MB
Aspect ratio: 1:1
Resolution: at least 1080 x 1080 px
Minimum width: 500 px
Maximum file size: 30 MB

Facebook search results images

Resolution: at least 1080 x 1080 pixels
Aspect ratio: 1.91:1
Minimum image width: 600 pixels
Minimum image height: 600 pixels

Facebook carousel ads size

Carousels allow you to show up to ten images or videos in a single ad without the user needing to travel to a new page.

The main Facebook feed, the right column, instant articles, Facebook Marketplace, the Facebook Audience Network, and Facebook Messenger are all sites where carousels can be found. However, all carousel formats have the same picture and video specifications.

Facebook feed carousels

Resolution: at least 1080 1080 pixels
Maximum image file size: 30MB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10
File types: PNG, JPG, MP4, MOV, GIF

Facebook right column carousels

Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10

Facebook Instant Article carousels

Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10

Facebook Marketplace carousels

Resolution: at least 1080 x 1080 px
Maximum image file size: 30 MB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10

Facebook Stories carousels

Expandable Carousel allows you to display three images in a single ad on Facebook Stories. When a person visits your storey, they’ll be able to tap on the card to reveal two more cards.

Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Recommended ratio: 1:1
Minimum width: 500 pixels
Minimum number of cards: 3
Maximum number of cards: 3

Facebook search results

Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Maximum video size: 4 GB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10

Facebook collection ads size

Collections are a sort of ad that allows people to browse and buy things right from their Facebook feed. A Collection usually begins with a cover image or video and continues with a series of product photographs.

When a viewer scrolls over your collection, you may select to have your video autopay. Instant Experience, a full-screen experience designed to drive traffic directly to your product pages, will open when you click the video. Instant Experience advertising can include buttons, carousels, photographs, text, and video. When you scroll through a video or audio clip in the app, it will immediately start playing.

Facebook feed collections

The first media asset in your Instant Experience will be the cover image or video that shows up in your collection ad.

Any vertical images might be cropped to a max 1:1 ratio.
Resolution: at least 1080 x 1080 pixels
Max aspect ratio: 1:1
File types: JPG, PNG, MP4, MOV, GIF
Maximum image file size: 30 MB
Maximum video file size: 4 GB

Summing-up

Facebook offers a variety of ways you can advertise on the platform. We have covered most of them, and listed their sizes and specifications, in this article. Effectively, Facebook paid ads are an official way you can “beat” their algorithm. Facebook gives your paid ads priority over regular organic Facebook posts in many places. Locations where you can use paid Facebook ads are:

Facebook Feed
Facebook Carousel
Facebook Right Column
Facebook In-stream Video
Facebook Marketplace
Facebook Instant Articles
Facebook Stories
Facebook Collection

In conclusion, when launching a new campaign, you first need to define your objective. For example, it could be Conversions, Catalog sales, Store visits, Traffic, Video views, Engagement, Reach, Brand awareness, Lead generation, Messages, or App installs.

Then, you can select suitable ad formats and placements accordingly. Afterwards, in order for you to achieve optimal results, you should use the right Facebook ad sizes and Facebook ads specs for your creatives and keep your ad copy below the maximum length.

We hope you find this information here helpful, if you still need help reach out to Shergroup. We have a social media marketing team that can design and execute Facebook Ads for you and get you the result you’re looking for. Call our business solutions advisors for more details.