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Advantages of Social Media Marketing

Social media platforms are used by businesses for more than just communicating with peers. Traditional marketing channels have declined as a result of social media marketing and the availability of access to the internet.

Businesses are praising the new advertising platform of social media. Many firms now have budgets for how to reach the billions of users on social media, thanks to the fact that social media platforms have proven that they are not a fad.

Marketing initiatives such as advertising generate more revenue for social media firms than traditional advertising channels such as television, radio, and print.

Imagine spending as little as 6 hours per week to boost your company’s visibility, traffic, and revenue for little or no money. That’s correct! Around 90% of marketers indicated that social media gave their brand a lot of visibility, and that’s only one of its many benefits. Social media is becoming an integral aspect of every marketing strategy, and the advantages of doing so are so tremendous that anyone who does not take advantage of this low-cost resource is missing out on a fantastic marketing opportunity.

It’s clear that social media marketing is a critical component of marketing success, and many marketers recognise the platform’s potential for business growth. Some of these specialists, on the other hand, are unsure of which methods to use or whether they are beneficial. According to Social Media experts, around 96 percent of marketers are presently engaged in social media marketing, yet 85 percent are unsure which techniques are the most effective. With our assistance, we will clear up any misunderstandings by thoroughly discussing the benefits of using social media to market your company.

Here are some of the advantages of social media marketing for businesses.

1. Increased Brand Awareness

One of the most cost-effective digital marketing tools for syndicating content and increasing your company’s visibility in social media. Because you will be engaging with a large audience of consumers, implementing a social media plan will dramatically boost your brand recognition. Create social media profiles for your company and begin connecting with others to get started. Obtain “likes” and “shares” from your employees, business partners, and sponsors. Simply having people connect with your material can raise brand recognition and start to establish your company’s reputation.

Each shared post will introduce a new network of people to your company, which might lead to them becoming potential clients and the more people who know about your company, the better. Over 91 percent of marketers reported that their social media activities considerably boosted their exposure by devoting only a few hours per week. There is little doubt that simply having a social media presence will promote your brand, and regular use will help you reach a larger audience.

2. More Inbound Traffic

Your inbound traffic is confined to your regular clients if you don’t market your business on social media. People who are familiar with your brand are probably looking for the same keywords for which you already rank. You’ll have a lot more trouble contacting people outside of your loyal client group if you don’t use social media as part of your marketing approach. Every social media profile you add to your marketing mix serves as a portal to your website, and every piece of content you publish represents another chance to gain a new consumer. People from all walks of life use social media, and their backgrounds and actions are diverse. Distinct people have various demands and think in different ways. Syndicating your content across as many channels as possible allows these people to find your company organically. For example, an older generation of consumers might look for your website on Facebook using a specific phrase, but a millennial would start their search on a different social media platform entirely because they shop for things in very different ways. You may efficiently open your business to a bigger variety of diverse consumers all around the world by marketing on social media.

3. Improved Search Engine Rankings

Although posting on social media can help your business gain some website traffic, you’ll need to put in more work to see major results. Search engine optimization is critical for improving page ranks and driving traffic to your company’s website. While social media does not directly help search engine results, according to Social Media Examiner, more than 58 percent of marketers who have used social media for a year or more have seen an uptick in search engine rankings. Being able to rank in the top spots for your keywords will drastically increase your traffic and provide favourable outcomes for your company. Let’s face it: everyone uses Google to look for information, and they’re unlikely to go beyond page 1 because their solution is usually found on the first page of results. If your company’s website does not appear near the top of search engine results, you should probably change your SEO strategy. Create high-quality content that incorporates your desired keywords to offer yourself the best chance of ranking higher on social media. Blogs, infographics, case studies, business information, and personnel images will add intrigue and credibility to your company’s social media page. When you start producing good material, you’ll start to establish a social media community of people who will “like” and “share” it. Most significantly, it gives you more opportunity to get in front of industry influencers who will write about your company and link back to you, boosting your search engine rankings immediately.

4. Higher Conversion Rates

Your firm will have more conversion opportunities as a result of higher visibility. Every blog post, photograph, video, or remark has the potential to drive traffic to your company’s website. Through a humanization component, social media marketing allows your company to make a great impression. It personifies a brand when it interacts with customers by sharing content, commenting, and updating statuses on social media. People prefer to do business with one another over corporations. Over 51% of marketers said that taking the effort to build relationships with customers resulted in increased sales. The more positive an impression you establish on a visitor, the more likely they are to remember your company when they need your product or services.

According to studies, social media has a lead-to-close rate that is 100 percent higher than outbound marketing. When a brand is engaged online, consumers who follow your brand’s accounts are more likely to believe your company’s authenticity. People utilise social media to stay in touch with their friends, families, and communities. Why not add your brand to the conversation because people are already talking about it? When consumers require your products or services, they’re much more than inclined to recommend your brand to a friend, offering social proof of your company’s quality. According to Social Media Examiner, 66 percent of marketers experienced lead generation benefits from spending at least 6 hours per week on social media sites. Putting your brand in an environment where people are sharing, loving, and talking about it can only help your existing visitors convert better.

5. Better Customer Satisfaction

Social media is a platform for networking and communication. It is critical to give your firm a voice through these platforms in order to humanise it. Customers like receiving a personalised answer rather than an automatic one when they leave comments on your pages. Recognizing each feedback demonstrates that you are aware of your visitors’ needs and strive to give the greatest experience possible.

Every customer engagement on your company’s social media pages is an opportunity to show your customers that you care about them. Whether a person has a query or a complaint, you can use social media to address the issue through interpersonal communication. Even if responding to a customer complaint, a brand dedicated to customer happiness that takes the time to craft personal letters will inevitably be seen positively.

6. Improved Brand Loyalty

Developing a loyal customer base is one of practically all businesses’ key goals. Given that customer pleasure and brand loyalty are often linked, it’s critical to contact customers regularly and begin building a relationship with them. Your brand’s products and promotional campaigns aren’t the only things you may promote on social media. These platforms are viewed by customers as a service channel via which they may engage directly with the company. Millennials are regarded for being the most brand-loyal customers of any generation. Millennials, who were born between the early 1980s and the early 2000s, are the largest generation in US history and will soon devour the whole market. According to studies, this group of clients is 62 percent more loyal to firms that communicate with them directly on social media. Because these digital natives expect brands to communicate with them, businesses must use social media marketing to capture the attention of their most influential customers.

7. More Brand Authority

Customer happiness and brand loyalty are important factors in establishing your company’s authority, but it all boils down to communication. When customers see your firm on social media, especially when you respond to customers and post original material, it lends credibility to your brand. Interacting with consumers on a regular basis shows that your company values customer happiness and is available to address any questions they may have. Customers who are happy with a product or service are anxious to tell others about it, and they frequently use social media to do so. Customers who mention your business on social media help to promote it and demonstrate your value and brand authority to new visitors. You may let genuine consumers who appreciated your product or service do the advertising for you if you have a few delighted customers who are vocal about their excellent purchasing experience.

8. Cost-Effective

Perhaps the most cost-effective aspect of an advertising campaign is social media marketing. Almost all social networking platforms allow you to sign up and create a profile for free, and any paid promotions you want to invest in are relatively inexpensive compared to other marketing methods. Being cost-effective is advantageous since it allows you to get a higher return on investment and allocate more funds to other marketing and company needs. If you decide to employ paid social media advertising, start modestly to get a sense of what to expect. Fine-tune your plan as you gain experience and try raising your budget. You may greatly raise your conversion rates and eventually earn a return on investment on the money you initially invested by simply investing a tiny amount of time and money.

9. Gain Marketplace Insights

Market knowledge is one of the most valuable benefits of social media. What better method to learn about your customers’ ideas and desires than to speak with them directly? You may see client interests and opinions by monitoring activity on your profiles, something you might not be aware of if your company didn’t have a social media presence. Using social media as a supplement to traditional research can help you gather the information that will assist you in better understanding your market. You can utilise other tools to evaluate the demographics of your customers once you’ve built up a large following. Another useful feature of social media marketing is the option to categorise your content syndication lists by topic and see which sorts of content get the most views. These tools allow you to track conversions from numerous social media sites in order to determine the best combination for producing cash.

10. Thought Leadership

Using social media to share intelligent and well-written material is a terrific approach to establish yourself as an authority and thought leader in your profession. There is no one-size-fits-all approach to being a thought leader; it takes hard work that can be aided by internet networking tools. Make use of social media platforms and grow your presence to identify yourself as an authority. Connect with your audience, share content, and establish your authority by being communicative. Your abilities will be recognised and followers will look up to you if your social media strategy is integrated with other marketing initiatives. Being able to communicate directly with your customers builds a relationship that they will cherish, allowing you to become a significant influencer in your industry.


It goes without saying that social media marketing has its benefits, so if your company doesn’t already have the right profiles, make them! To start gaining fans, fill out your company’s details and submit some interesting material. To assist increase your profile, invite people who are related to your business to “like” and “share” your page. The appropriate social media marketing approach will result in increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more with constant updating. 

If you need help Shergroup is your go-to friend. Our social media experts can create and manage your social media pages and put your brand in front of the world audience. We can help you build engagements and convert your audience into your loyal customers. If you want to know our process in detail speak to our business solutions advisors and get the help you need.

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Last updated | 19 July 2023

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