Marketing is more than simply conveying your brand message to your customers. It also involves emotions, wants, and desires. You need to add a little more oomph to your marketing and advertising – through images — to elicit those powerful reactions from customers.
Without images, marketing or ads is incomplete… It performs the job, but it doesn’t exactly pique your interest, does it? The same is true for text-only ads, blog entries, and website pages, among other things.
Sure, you got your point over, but does it have any lasting effects? Most likely not.
That is why images are so important in marketing. This article will lead you through the advantages of using photographs in marketing, as well as the kind of images you may use and how and where you can use them.
Every Brand Has a Story
Customers absorb an incredible volume of photo and video ads while surfing the internet or interacting with social media. In reality, the ordinary consumer is expected to see 6,000 to 10,000 advertisements per day.
Photographs and videos are the most effective tools for influencing how prospects see your business, and they dramatically boost the likelihood of potential consumers becoming real, committed customers. People have become accustomed to visual communication as still photos and videos have taken over the internet via social media platforms.
People are increasingly obtaining their information in the form of photos and moving pictures rather than text. You only have a second to capture your audience’s attention amid the daily barrage of commercials, and photos and videos that tell a decent story and have emotional content have a better chance of doing so.
It’s not enough to simply create media. All of your efforts will be for nought unless you have a compelling story, a solid strategy to back it up, and the correct audience to see it.
We are fortunate at Shergroup to have an integrated creative team of copywriters, designers, and photo/videographers that collaborate to tell compelling tales. As a result of this advantage, we’ve learned a lot about how photos and videos may be an effective marketing tool for your company.
Here is how we strategize photo and video marketing for your company.
It’s usual for photographers and videographers to show up and ask broad inquiries that don’t get to the heart of what they need to convey. One thing that all great photos and videos have in common is that they…
Tell Your Story
Photographs and videos elicit emotions in us. And our reactions to everything else you say are shaped by those emotions. When others observe expressions, they connect with us on a primitive level, underneath intellectual thought. Emotion is created via photographs and films, and emotion sells.
For example, we’ve all seen Nike commercials showcasing people encouraged to be the best selves on their fitness journeys. Wearing Nike instils in you a strong desire to reach your fitness goals. It’s crucial to craft a compelling story; just make sure it’s in line with your branding and brand.
Photographs and films should be the last step in the process, not the first. Without a solid approach, photography and video are worthless. Before you can start strategizing, you must first.
Discovery
Understanding your aims and situation is the first step in developing a successful strategy. You want to figure out how your brand differs from others, what you want to achieve, and who your target market is. With this knowledge, you can develop a photo and video strategy that persuades buyers of the beliefs and feelings they must possess in order to jump off the fence and buy.
With a strategy in place, you can begin to…
Create
Remember that photos and video provide a platform for businesses and the individuals who work with them to be heard during the development process. It’s a powerful tool for shaping how your brand is regarded in the public eye, so make sure you have a strategy in place that makes the most of your media assets.
You can follow a three-step process for creating media assets |
Pre-Production Planning | You can build storyboards and shot lists if you have a firm grasp on the objectives and tone you want to achieve. Before interviewing the employees or customers who can best tell your narrative, you should develop a story arc and generate appropriate questions.
Production | The importance of authenticity cannot be overstated. We advocate recording films of live-action or staged scenes of subjects’ inactivity (building products, interacting with customers, products in action, etc.). Action shots help to tell a story and convey concepts in ways that stay with viewers long after the video is finished. To generate raw and authentic footage, try using approaches like rough cuts and professional, natural lighting.
Post-Production | Because of the time and effort spent on pre-production, trimming and polishing your content is easier and more professional. After you’ve reduced the useable film, use colour, audio, and motion graphics to underline essential elements of your message and elicit emotion. Don’t forget to purchase music rights for any audio you borrow!
Following a process ensures consistency and structure, allowing you to achieve more results more frequently. On your website, in commercials, brochures and other print assets, you can leverage the content you develop to bring your brand to life. It enables you to develop a strong brand image and marketing campaign that spans all marketing channels.
“A picture is worth a thousand words,” as the adage goes. A still photo can be interpreted in a variety of ways, but the video gives you more control and authority over how people perceive your marketing.
You can utilise video to provide testimonials, company values, and instructions on how to use your services. Testimonials are the most effective technique to persuade people to buy your product or service since they are less prejudiced and come from someone who uses it.
Videos are effective tools for communicating particular and complicated stories to a target audience. You may also create pictures that go along with your films to help you push your marketing agenda even further. Photography, on the other hand, is more adaptable and may be used for a wide range of projects and campaigns (we strongly recommend custom photography instead of stock photography).
Summing-up
Are your business images just lying in your storage? Have you ever thought of using your real business photos to connect with your audience? At Shergroup we are promoting photo month in May 2022 through which we’d like to encourage all our fellow business owners to start using their photo archives to promote engagement with their community. Using business photos is the best way to do brand marketing and put your real side in front of your audience.
We feel that photographs and videos are key mediums for today’s marketing success at Shergroup. Not only does today’s digital media require photography and video assets, but a photo and video talent also have insights that can help you improve the rest of your campaign.
That’s why we’ve put a lot of effort into finding and keeping top-tier video and image talent. Give us a call now to join the photo/video revolution!
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