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How SEO Works for Small Businesses?

Investing your time and money to build a beautiful website remains of no value if your customers can’t find it. But how can you make your website stand out in the sea of online content?

It’s a very good question. With millions of websites trying to catch Google’s eye and reach out to their customers it’s not an easy ball game.

Search Engine Optimization is the driving factor that can help your customers find your site when they search on Google, Bing, or Yahoo. By building your site the right way and optimizing your keywords, you’ll drive more traffic to your page and generate more sales.

What is Search Engine Optimization?

The process of getting traffic from search engines’ “organic” or “natural” search results is known as SEO. All major search engines, including Google, Bing, and Yahoo, have primary search results, which display and rank web pages and other content, such as videos or local listings, based on what the search engine deems to be the most relevant to users.

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search engines like Google and Bing. It has become an essential marketing investment your company can make for a continued web presence. If done correctly, it tells search engines such as Google and Bing what you’re about, and what you do, making internet searches relevant and accurate, which can result in better positioning in search engine ranking and increased exposure for your business. If you want to improve your own website’s SEO, there are a number of easy — and free — steps you can take.

  1. Find the right keywords

Consider the terms your customers are likely to use to find your products or services on the internet. Are your consumers more inclined to use a professional word like a refrigerator or a slang phrase like a fridge when you’re selling appliances, for example?

Make a list of 20 to 50 keywords, then head to Google AdWords to see what you can find. If you haven’t already done so, you can verify that the terms you choose are commonly used in web searches once you’ve made an account.

You can also use the Keyword Tool feature in Google AdWords to expand your keyword list.

Use your keywords on every page of your website to help them rank higher when potential clients search for them.

Begin by including keywords in the URL, which is the address that appears in the browser for each of your website pages. Include them in your titles and metadata descriptions, as well.

  1. Focus on your unique offerings

Remember that you’re up against other businesses for online attention from potential clients. Look for words that connect to your market differentiators, such as your unique offerings or geographic location, to emerge above the pack in web searches for your industry.

Keywords purchased as part of a pay-per-click campaign, in which an ad for your brand shows above or below the free search results, face intense competition. Each time your link is clicked, you pay the search engine company. If you don’t have a large budget, you’ll have to focus on niche keywords once again.

  1. Don’t overstuff your site with keywords

“Make pages primarily for users, not search engines,” Google’s webmaster guidelines state.

If you only sprinkle keywords throughout your article, you risk distorting the meaning and annoying your viewers, so don’t go overboard. Making the writing clear and easy to read should be your top goal.

  1. Build links to your site

The more sites that link to your site, the higher your search engine ranking will be. Request that owners of relevant websites include a link to your site on their pages. In exchange for a link to your site, offer to carry a link to theirs.

Concentrate on the link’s quality. A single connection from a chamber of commerce or a university website will be more beneficial than a dozen links from obscure blogs.

  1. Publish high-quality content and lots of it

The primary goal of search engines is to assist individuals in locating answers to their queries. So, the greatest way to acquire a lot of traffic is to develop captivating content—articles, movies, and photos—that gives your users useful information. Make sure to update your content on a regular basis to keep it current. A smart content strategy will also help you establish yourself as a thought leader in your industry.

  1. Get social

Since customers use social media platforms like search engines, social media is an excellent ally in your SEO campaign. They’ll frequently use Facebook’s search function to look for companies or items, for example. When people search for your company or relevant terms, your social media profile will appear in the search results.

  1. Make sure your website is user-friendly

Have a simple, easy-to-use website. Make it apparent to visitors who you are and what you have to offer right away.

To boost readability, use a lot of headings and include your keywords in the headings. For search engines, headings stand out and will help you rank better.

The speed of your website is extremely significant for SEO. The last thing you want to do is irritate your visitors by having a slow-loading website.

Finally, check to see if your website is mobile-friendly. Websites that are difficult to view on a smartphone are now penalised by search engines.

  1. Measure results

Free tools like Google Analytics may give you more information about your site’s SEO performance and tell you more about your visitors, such as how they found it (search engine, referring website, etc.), their geographic location, and how long they spent on each page.

  1. Be patient

Keep an eye on the outcomes from the start, but don’t expect them to come quickly. Moving significantly higher in search engine results usually takes a few months.

Also, keep in mind that SEO is always evolving. What is effective today may not be effective in two or three years. Continue to work on it and remain informed about the latest developments that affect rankings.

  1. Aim high

The majority of your users will never go beyond the first page of search results. Being on the first two pages of search results is considered an excellent position. Almost no one will view your page after page three. So, aim high!


SEO is a long-term strategy that each organization should take seriously—dedicating time and resources on an ongoing basis is important in achieving and maintaining success. New SEO techniques are developing every day, and the competition is ever increasing. SEO needs to be a permanent fixture for your holistic marketing plan. Investing in SEO offers the best long-term value and results in terms of getting your website in front of potential clients.

If you need to get started with your SEO marketing and need help from experts, we’re here to help you.

Shergroup has a team of marketing experts who know how to search for the right keywords for your business, develop content around it, make Google notice your content and attract new leads. The process is well defined, and we know how to get the maximum benefit out of it for you. If you like the idea of trusting Shergroup with your SEO marketing just grab your phone and give us a call.

Our business solutions advisors can discuss your requirements and offer you one of our digital marketing packages that fit your need.

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Last updated | 19 July 2023

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