SHERGROUP ON THE SOFA | In this interview, Claire met up with one of her heroes. Bruce King – described by the the UK Times as the “King of Sales”. Bruce shares insights on his career in sales and how he has never actually sold anything to anybody. Instead he explains to Claire how he has built his sales career around helping people solve the problems that they share with him. Listen in to hear how Bruce junks the “elevator pitch” for a far more subtle and smarter way to to help prospects through selling. So much great content here for business owners who find sales a challenge. Bruce has all the confidence to help you push through!